Noosa Medihub - Economic Need Assessment (Mar-26) · MCU25/0119

                                                                    ECONOMIC NEEDS ASSESSMENT
                                                                                     MARCH 2026




5.3           Yoga Demand
Similar to Pilates studios, yoga is a popular activity related to health and wellness,
particularly among the 50+ demographic. Yoga participation rates have a slightly different
correlation rate to household income brackets with participation rates peaking at 6.6% for
the $150,000 to $199,999 bracket before slightly decreasing to 6.4% in the $200K bracket.
Due to the wealth and additional demand from the tourist population in the trade area, a
conservative participation rate of 6% has been assumed.


Based on the catchment estimated population (residents only) and the Ausplay participation
rate of 6%, an estimated 2,802 residents aged 15 and over are participating in yoga
currently. With population growth this number is expected to rise to 2,890 by 2031. If an
additional 5% of demand is assumed from tourists, it increases demand to 2,942 and 3,034
participants for 2026 and 2031 respectively.


There are 19 yoga offering studios of various sizes and offering different classes and tuition
within the trade area. This includes larger studios and sole operators/instructors that may
not work from a commercial tenancy. An average membership capacity of 120 people per
studio is assumed based on a review of class capacity across the studios as well as class
offering, with yoga studios typically being smaller studios compared to Pilates studios.


If this membership assumption is applied to the studios across the trade area currently,
there is capacity for 3,280 people, this equates to a current undersupply of 4 studios on
resident population alone. This undersupply is considered demonstrative of an opportunity
to establish new yoga facilities to meet the existing and growing community demand in the
local area.




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