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1.2 How Tourism Shaped Noosa

For thousands of years, the lands and waters of Noosa have inspired visitation.

The Kabi Kabi Peoples, traditional custodians of this region, welcomed visitors for trade, cultural
festivals and ceremonial gathering, laying the foundations for Noosa’s long history of
connection and exchange.

Colonial interest in Noosa’s lakes and estuaries began in the 1860’s, driven by the timber
industry, farmers and early agriculture businesses in the hinterland towns of Kin Kin, Pomona,
Cooran and Cooroy.

By 1870, gold miners from the Gympie Gold Rush, were holidaying along Noosa River in the area
is now known as Gympie Terrace, and at Noosa’s Headland, drawn by the area’s natural beauty.

The extension of the rail line to Cooroy in Noosa in 1925, made it easier for visitors from
Brisbane and Sydney to reach Noosa, setting the stage for tourism growth in the decades to
follow.

Post War Tourism Boom

In the 1950s, domestic travel across Australia boomed. Ex-servicemen and women (amongst
them surfers and beach lovers) played a key role in putting Noosa on the map as a holiday
destination.

Following World War II, families seeking respite and reconnection were drawn to the region
captivated by Noosa’s relaxed atmosphere and stunning coastline.

By the late 1960s and continuing into the 1970s, Noosa had firmly established itself as a family-
favourite holiday spot - the quintessential Queensland escape, embodying the iconic phrase
“Beautiful one day, perfect the next.”


Population Growth and Permanent Settlement

Noosa’s transformation from a quiet coastal retreat to a thriving community is deeply
intertwined with its rise as a holiday destination.

Throughout the 1970s, 1980s, and 1990’s the area’s reputation as a laid-back, nature-rich
escape attracted waves of visitors - surfers, artists, families, and retirees - many of whom chose
to stay.

Drawn by a more affordable lifestyle, the climate and improved transport links, this influx of new
residents contributed to steady population growth and the development of local infrastructure,
businesses, and services.




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