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1.3 Our Tourism Economy Today
Today, Noosa welcomes approximately 2 million overnight and day trip visitors, who contribute
around $1.45B annually to our economy. (Source - Economy ID.)
Total Visitor Volume International $91M
980,000 - 53.4 % over night
New Zealand United Kingdom
889,000 - 46.6 % day tripper $ Per Visit- $1,266 pp $ Per Visit- $427 pp
Total Visitors – 29,000 Total Visitors 48,000
Total Spend - $37M Total Spend - $20M
Total Visitor Spend United States Germany
$ Per Visit- $473 pp $ Per Visit- $294 pp
Total Visitors 9,000 Total Visitors 13,000
$1.29B - over night Total Spend - $4M Total Spend - $4M
$121M - day tripper
85.7% domestic
6.5% international
Experiences
- Accommodation – 165 hotels and resorts (not STAs)
- Experiences – 280 experiences
- Dining - Cafes & Restaurants – 150 restaurants and 93 cafes
Source: Tourism Research Australia, 2024
Figure 7: Tourism Visitors and Spend in Noosa
Balancing Benefits and Impacts
In addition to jobs and employment opportunities our community recognises the many benefits
of a strong tourism sector – from greater access to recreation and entertainment (42% of
respondents), to the variety of restaurants, cafés, and bars across a relatively small region
(37%). See graphs below4. These benefits are significant to our lifestyle.
However, alongside these benefits concerns have emerged.
For 28% of respondents, the most significant impact of tourism has been the loss of amenity,
lifestyle and liveability, a sense that the comfort and enjoyment of their local environment is
eroding.
These concerns were closely followed by reduced mobility, traffic congestion and overcrowding,
reflecting a shire-wide desire to protect the ease and quality of everyday life.
Environmental degradation (16%) also remains a concern, reinforcing the need to manage
tourism in a way that protects Noosa’s natural assets, safeguarding them for the future.
4
DMP Phase 1 Community Engagement Results
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