Meeting papers

reported on, and updated regularly, with formal reporting undertaken annually to maintain
transparency and momentum.

We recognise that not every action will work as intended on the first attempt. As we address
complex challenges and leverage new opportunities, we will need to remain flexible and
responsive. The Implementation Plan, together with the Monitoring and Evaluation Framework,
provides the mechanism to do exactly that, helping us test and pilot ideas, measure what
matters, adjust our approach, and continuously improve. This adaptive cycle will guide the DMP
through its implementation, ensuring that our strategies and actions remain relevant, effective,
and grounded in evidence.

A first role of the Destination Stewardship Council will be to review and advance the Monitoring
and Evaluation Framework (MEF) and the Implementation Plan to ensure that strategic goals are
being achieved, risks are being managed, and the resources required to progress the actions are
being identified.

Below is a simple hierarchy to explain how our DMP Implementation Plan is structured:


 1. Guiding Principle    Why we are doing this                     The big idea – the purpose and
                                                                   aspiration we’re working towards.

 2. Strategy             How we will l approach it                 The broad plan the shows the
                                                                   direction we’ll take to reach our
                                                                   goal.

 3. Actions              What we will do                           The practical steps that will bring
                                                                   the strategy to life

 4. Measures and         How we will know it’s working             The measurable results that show
    Impacts*                                                       whether our actions are making a
                                                                   difference.

 5. Resources            What we will need to deliver the          The funding, people and/or
                         actions                                   materials we need for success.

 6. Data Sources         Where we will draw data from to help      The sources of information such
                         measure and evaluate                      as evidence bases and case
                                                                   studies that will guide evaluation
                                                                   and benchmarking.

 7. Responsibility       Who will lead and support the delivery    The specific roles and groups
                         of actions                                accountable for leading and/or
                                                                   supporting the actions.


*As this is our first Destination Management Plan, some implementation actions will create benchmarks
to help us measure future progress.




                                                                                              Page | 40


                                                                                                       Page 86 of 122