Meeting papers

LIVING OUR VALUES
We all share a deep love for Noosa - everyone - residents, businesses and visitors tread lightly and work together to keep Noosa special, protecting its natural beauty, community spirit and cultural
heritage for current and future generations.

                                                LEVEL OF
                                              COMMUNITY          ACTIONS                             OUTPUTS                                                                                        IMPACTS
                                                                                                                                                  OUTCOMES                                                                                             MEASURES
                STRATEGIES                                   How we are going to      Activities or products achieved during                                                      Short - medium effectives of the outputs of a
                                                SUPPORT                                                                             Long-term effects produced by Actions.                                                                               High level
                                                                  do this                              project                                                                                program or project.
                                              (Phase 2 CE)

                                                                                                                                                                                                                                    • Launch of the For the Love of Noosa Program
                                                                                                                                                                                                                                    (FTLON).
3.1                                                                                                                                                                               • Visitors are actively contributing to keeping
                                                                   3.1.1                                                                                                          Noosa special, protecting its natural beauty,     • Growth in participation in the FTLON Program
                                                                                   The knowledge, heritage, and rights of
                                                 80%                                                                              By 2035, Noosa is recognised as a global        community spirit and cultural heritage
Create 'For the Love of Noosa' (Joint                                              Traditional Custodians are integrated into
                                                                                                                                  leader in regenerative tourism, including the                                                     • Positive behaviour change and growth in
Custodian Program) inviting locals,                                3.1.2           educative programs and experiences that
                                                                                                                                  concept of shared custodianship, led by our     • Noosa is recognised as a global leader in       voluntourism engagement
businesses and visitors to actively support                                        respect Kabi Kabi culture, values and
                                                                                                                                  community and visitors.                         regenerative tourism, including the concept of
Noosa's regenerative values and help keep                                          storytelling.                                                                                                                                    • Regenerative Tourism Development Plan and
                                                                   3.1.3                                                                                                          shared custodianship, led by both community
Noosa special for future generations.                                                                                                                                             and visitors.                                     funding

                                                                                                                                                                                                                                    •Leverage 2032 Brisbane Olympics

                 STRATEGIES                     SUPPORT           ACTIONS                             OUTPUTS                                       OUTCOMES                                          IMPACTS                                            MEASURES

                                                                                                                                                                                  • Noosa's tourism industry values and             • Participation in eco-accreditation and
                                                                                                                                                                                  embeds regenerative practices,                    development programs
                                                                                                                                                                                  environmental accreditation and authentic
3.2                                                                                                                                                                                                                                 • Participation in Kabi Kabi storytelling
                                                                                                                                                                                  cultural storytelling.
                                                                   3.2.1                                                                                                                                                            workshop/training
Build Industry Expertise and Regenerative                                          The knowledge, heritage, and rights of         By 2035, Noosa is recognised as a global
                                                                                                                                                                                  • Noosa is recognised as a global leader in
                                                                                   Traditional Custodians are integrated into     leader in regenerative tourism because the                                                        • Growth in responsible tourism marketing
Experiences by supporting businesses                                                                                                                                              regenerative tourism because the tourism
                                                 71%               3.2.2           educative programs and experiences that        tourism industry and other industry sectors
                                                                                                                                                                                  industry and other industry sectors have
(through training, programs and funding) to                                        respect Kabi Kabi culture, values and          have embraced regeneration, accreditation                                                         • Increased participation in regenerative
lead in regenerative practices,                                                                                                                                                   embraced regeneration, environmental              agricultural programs
                                                                                   storytelling.                                  and cultural traditions and storytelling.
environmental accreditation and authentic                          3.2.3                                                                                                          accreditation and authentic cultural
                                                                                                                                                                                  storytelling.
cultural storytelling.
                                                                                                                                                                                  • Noosa is a leading sustainable agriculture
                                                                                                                                                                                  and food destination.


                 STRATEGIES                     SUPPORT           ACTIONS                             OUTPUTS                                       OUTCOMES                                          IMPACTS                                            MEASURES
                                                                                                                                                                                  • Noosa's Different by Nature ethos and the
3.3                                                                                                                                                                               principles of sustainable custodianship           • Integration of Noosa Promise in marketing
                                                                                                                                  By 2035, Noosa is nationally and
                                                                   3.3.1                                                                                                          outlined in the Kabi Kabi Commitment are
                                                                                                                                  internationally recognised as a leading                                                           • Positive waste diversion impact through
                                                 80%                                                                                                                              shared and embraced by all who love Noosa.
Our Stories Reflect Our Values and Identity                                                                                       regenerative destination, where every visitor                                                     education and marketing
                                                                   3.3.2           Increased provision of all inclusive access,
by embedding regenerative aspirations and                                                                                         understands and embraces respectful,
                                                                                                                                                                                  • Noosa's tourism industry presents
                                                                                   facilities and accommodation.
expectations of respectful, responsible                                                                                           responsible behaviours because our stories                                                        • Authentic Kabi Kabi stories in marketing
                                                                   3.3.3                                                                                                          authenticity and integrity in its experiences
visitor behaviour in every story we share                                                                                         consistently showcase Noosa’s
                                                                                                                                                                                  and messaging, reflecting the key Noosa           • Increased highlighting of Noosa's stories,
                                                                                                                                  values—environmental stewardship, cultural
about Noosa.                                                                                                                                                                      values of respect, reciprocity and                conservation legacy and regenerative efforts in
                                                                                                                                  respect, and community wellbeing.
                                                                                                                                                                                  environmental responsibility.                     marketing




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