Meeting papers

TOURISM FOR GOOD
In Noosa, tourism is for good - enhancing and regenerating Noosa's community, environment, and economy while protecting our way of life, and supporting a healthy and thriving place, for all.
                                                 LEVEL OF
                                                                                                             OUTPUTS                                        OUTCOMES                                                  IMPACTS
                                               COMMUNITY              ACTIONS                                                                                                                                                                                            MEASURES
                STRATEGIES                                                                     Activities or products achieved during                                                         Short - medium effectives of the outputs of a program or
                                                 SUPPORT      How we are going to do this                                                     Long-term effects produced by Actions.                                                                                      High level
                                                                                                                project                                                                                              project.
                                               (Phase 2 CE)

                                                                                                                                                                                                                                                           • Participation in For the Love of Noosa
                                                                                                                                                                                                                                                           programs
                                                                                                                                                                                              • Noosa's regenerative programs are globally recognised,
4.1                                                                     4.1.1                                                                                                                 including the introduction of the For the Love of Noosa
                                                                                                                                                                                                                                                           • Uptake of the Noosa Rewards
                                                                                                                                                                                              (Joint Custodian) Program and a Noosa Rewards program
                                                                                                                                                                                                                                                           program
                                                                                                                                                                                              rewarding locals and visitors for making sustainable
Lead in regenerative tourism and strengthen                                                 More locals and visitors involved in
                                                                        4.1.2                                                               By 2035, Noosa has won several awards for         choices.
destination stewardship by establishing                                                     'voluntourism' to help restore and regenerate                                                                                                                  • An increase in the number of tourism
                                                                                                                                            its regenerative programs, including the
                                                                                            Noosa's natural ecosystems.                                                                                                                                    businesses (and others) with
collaborative governance, supporting                                                                                                        introduction of the For the Love of Noosa         • Tourism leaves a net positive impact on
                                                  86%                   4.1.3                                                               (Joint Custodian) Program and a Noosa               Noosa's environment.
                                                                                                                                                                                                                                                           environmental certification
regenerative business practices, and                                                        Increased opportunities for lower impact
encouraging positive behaviours among                                                                                                       Rewards program rewarding locals and
                                                                                            travel, sustainable transport, local food                                                                                                                      • Noosa has achieved Gold status for
                                                                        4.1.4                                                               visitors for making sustainable choices.          • An environment is created that supports
locals and visitors to protect and enhance                                                  production and carbon reduction initiatives.                                                                                                                   EarthCheck Sustainable Destination
                                                                                                                                                                                                 tourism business development,
Noosa's environment, community and visitor                                                                                                                                                                                                                 Certification
                                                                                                                                                                                                 innovation, and investment shift to clean,
experience.                                                                                                                                                                                      green, low emission industries and
                                                                                                                                                                                                 technology.



                  STRATEGY                       SUPPORT               ACTONS                                  OUTPUTS                                        OUTCOMES                                                 IMPACTS                                            MEASURES


                                                                                                                                                                                              • Noosa's tourism model is supported by the community
                                                                                                                                                                                              and is recognised as a leading example of regenerative
                                                                                                                                                                                              tourism because of its focus on community values and
                                                                                                                                                                                                                                                           • Destination Marketing Organisation is
4.2                                                                                                                                                                                           environmental protection.
                                                                                                                                                                                                                                                           aligned with DMP
                                                                        4.2.1               Noosa's Destination Management
Embed a Regenerative Tourism Approach by                                                                                                    By 2035, Noosa's tourism model is supported        • Noosa’s destination marketing consistently reinforces
                                                                                            Organisation has fully embraced the DMP and                                                                                                                    • Noosa's businesses and industry are
                                                                                                                                            by the community and is recognised as a           positive behaviours through reminding and educating
partnering with the Destination Marketing                                                   the industry is leading the way in eco                                                                                                                         leading the way in regeneration
                                                  77%                   4.2.2               accreditation and regenerative behaviours.
                                                                                                                                            leading example of regenerative tourism           locals about how to care for our environment, respect our
Organisation (DMO) and other organisations -                                                                                                because of its focus on community values          community and 'preserve the Noosa experience" for
community and industry groups - to support                                                                                                                                                                                                                 • Locals and visitors participation in a
                                                                                                                                            and environmental protection.                     everyone.
and implement the DMP.                                                  4.2.3                                                                                                                                                                              range of regenerative programs
                                                                                                                                                                                              • Noosa’s industry development reinforces positive
                                                                                                                                                                                              behaviours by equipping tourism operators with training
                                                                                                                                                                                              and tools to lead in regenerative tourism by helping to
                                                                                                                                                                                              preserve the Noosa experience.



                  STRATEGY                       SUPPORT               ACTIONS                                 OUTPUTS                                        OUTCOMES                                                 IMPACTS                                            MEASURES


                                                                                                                                                                                              • Noosa's diverse events portfolio is being enjoyed by the
                                                                                                                                                                                              community because all events are aligned with Noosa's
4.3                                                                                                                                                                                           values (including minimising disruption to residents),
                                                                                            Noosa's events portfolio is aligned with the    By 2035, Noosa's diverse events portfolio is
                                                                                                                                                                                              delivering strong environmental outcomes and providing
                                                                                            DMP and providing real benefits that are        being enjoyed by the community because all                                                                     • Launch of Noosa Events Strategy
                                                                       4.3.1.                                                                                                                 valuable benefits for the community.
Create a sustainable events portfolio                                                       perceived as valuable by the community.         events are aligned with Noosa's values
supporting events that embrace Noosa's            82%                                                                                       (including minimising disruption to residents),                                                                • Events alignment with DMP
                                                                                                                                                                                              • Events are being assessed against regenerative
regenerative values, protect the                                                            Improved event criteria and timely processes    delivering strong environmental outcomes
                                                                       4.3.2.                                                                                                                 alignment and genuine benefits that are perceived by the
                                                                                            are supported by Event Directors.               and providing valuable benefits for the                                                                        • Community satisfaction with the
environment and bring real benefits to                                                                                                                                                        community as valuable.
                                                                                                                                            community.                                                                                                     event portfolio
locals.
                                                                                                                                                                                              • Community are satisfied with the number and type of
                                                                                                                                                                                              events being supported.




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