DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Report

SPECIAL MEETING                                                                        4 AUGUST 2025


or a perception that initial feedback was not valued. In response to this potential risk, a strong re-
engagement campaign that acknowledges the delay transparently and reaffirms the community’s
role in shaping the DMP will support the engagement process.

There is also a risk that the draft plan does not meet all of the communities expectations as the draft
plan has sought to respond to the key issues raised by community, however, is also drafted to be
action oriented and concise. As part of this next phase of engagement we will be checking in on this
with the community and asking if anything key is missing.

It is really important to get a wide variety of feedback and ensure our responses are statistically valid.
An increased focus on young people and young families will occur through tailored and targeted
messaging to these groups through social media, representative group panel (as part of the
Community Panel Pilot) and targeted engagement formats (e.g., pop-ups at family-friendly events,
youth-focused social media campaigns and incentives).

Opportunities

The comprehensive engagement strategy offers an opportunity to raise awareness and re-engage
the community, potentially reaching a broader audience than Phase 1. It is intended to leverage
global best practice examples in destination management, storytelling and visuals to support the
approach being proposed in the Draft DMP.

In addition, Digital and engaging Platforms like Genially (to showcase greater detail) and the
Deliberative Poll (as part of the Community Panel Pilot) are being trialled through this project to offer
various ways to engage, understand and provide feedback. These methods are particularly useful
for some of the more complex or detailed issues requiring consideration such as managing
congestion.




Human Rights
Human Rights Compatibility Statement
In developing this Report, the subject matter has been considered in accordance with the
requirements of the Queensland Human Rights Act 2019. It is considered that the subject matter
does not conflict with any human rights and supports a human rights approach to decision making
by Council. Council representatives will endeavour to act and make decisions under this report in a
manner that is compatible with human rights. This report should be read in conjunction with Council’s
Human Rights Policy.


Consultation
External Consultation - Community & Stakeholder
External Consultation
•   Project Control Group Members
•   External Reference Group Members
•   Tourism Noosa Chair and Board member
•   Tourism Noosa Chief Executive Officer and Leadership team


Internal Consultation
Departments consulted: