TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · ATTACHMENT 1_Tourism Noosa Funding and Performance Deed 2026-2029

SCHEDULE 1: Agreed Priorities, KPIs and Target Metrics

This Schedule sets out the Agreed Priorities, KPIs and Target Metrics for Tourism Noosa Ltd
(TN) to deliver under the Deed for year 1. It aligns reporting to the Deed’s quarterly reports and
Annual Outcome Report requirements. Agreed Priorities, KPIs and Target Metrics will be
reviewed and updated annually (by 30 June), and any agreed changes will replace this
Schedule 1.

Definitions used here have the meaning given in the Deed. The Agreed Priorities are to be
delivered via TN’s Annual Business Plan (ABP), in alignment with Council’s Destination
Management Plan (DMP) and the service delivery model referred to in the Tourism Noosa
Roadmap, adopted by Noosa Council on 18 December 2025.

For the purposes of this Deed, alignment with the DMP means actions that actively contribute
to, embed and advance the values, principles and actions of the DMP, including but not limited
to:

    •    Visitors demonstrating behaviours consistent with community values and regenerative
         tourism principles;
    •    The overarching destination marketing strategy and implementation aligns with DMP
         values and principles, embedding consistent messaging regarding regenerative,
         community-first approach and tourism for good;
    •    Visitor demand is actively managed to reduce pressure on high-use areas in peak
         periods including how people travel and move around the destination;
    •    Tourism actively contributes to environmental protection and regeneration outcomes;
    •    The local tourism industry is supported to transition toward regenerative and eco-
         certified practices;
    •    The visitor economy prioritises value, yield and local benefit;
    •    Community confidence in, and support for tourism is maintained or improved;
    •    Strategic partnerships are leveraged to deliver outcomes consistent with the DMP and
         regenerative tourism objectives;
    •    Transparent governance, reporting and accountability mechanisms demonstrate
         delivery against DMP outcomes; and
    •    Visitor experiences consistently reinforce Noosa’s values, encouraging low-impact and
         place-sensitive behaviours.

NOTE: Agreed Priorities, KPIs and Target Metrics have an allocated level of priority as set out in
Schedule 2, which is to be applied to calculate the Performance Adjustment.

Agreed Priorities, KPIs and Target Metrics (refer Schedule 2 priority ranking and points
allocation):
     - 1, 2 & 3 are high priority deliverables;
     - 4, 5 & 6 are middle level priority; and
     - 7 & 8 are lower priority deliverables.




 Tourism Noosa Funding Deed, 2026-29                                                        Page 20