TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · ATTACHMENT 1_Tourism Noosa Funding and Performance Deed 2026-2029

Agreed Priorities                     Agreed Year 1 KPIs               Target Metrics


1. Strategy, Governance & DMP Alignment

1.1 TN must review its Strategic      1.1 Reviewed Strategic Plan      1.1.1 Reviewed Strategic Plan
    Plan to ensure alignment with         submitted to Council for           submitted to Council on
    DMP.                                  endorsement                        or by 31 July, 2026.


1.2 TN must submit an Annual          1.2 ABP submitted to             1.2.1 ABP submitted on or by
    Business Plan (ABP) aligned           Council used to structure         31 July 2026
    to the DMP and this Schedule          quarterly reporting.


1.3 TN to undertake a Strategic       1.3 Strategic Review of TN       1.3.1 Company Review Report
    Review of the Company in              Company including                  delivered to the TN Board
    line with Roadmap                     constitution, trading              and outcomes shared
    recommendations.                      name, organisational               with Council by
                                          structure and costed               September 2026.
                                          implementation plan


1.4 Council–TN Operational            1.4 Regular operational          1.4.1 Four (4) specific
    Alignment and Early                   alignment meetings              operational alignment
    Engagement                            between Council and TN          meetings are held per
                                          support early‑stage             Financial Year.
                                          planning, alignment to
                                          DMP priorities and
                                          proactive management of
                                          emerging issues


2. Brand Stewardship, Marketing & PR


2.1 TN will steward evolution of      2.1     Delivery of an annual    2.1.1 Campaigns delivered
    the Noosa destination brand in            destination marketing          aligned to DMP:
    alignment with the DMP.                   plan that embeds the
                                              guiding principles of        - 1 x Winter
                                              the DMP by 31 July           - 1 x Summer
                                              2026.                        - 1 x Business Events
                                                                           - 1 VFR/Staycation
                                                                             campaign


                                      2.1.1    Demonstrated            2.1.2 Ten (10) Media releases
                                               inclusion of                 aligned with Destination
                                               destination                  Management Plan values,
                                               management plan              principles and objectives
                                               principles and values        messaging by June 30
                                               within annual
                                               communications plan



Tourism Noosa Funding Deed, 2026-29                                                      Page 21