TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · ATTACHMENT 1_Tourism Noosa Funding and Performance Deed 2026-2029

4.3 TN will deliver a Strategic       4.3 TN and Council will agree   4.3.1 Initial Strategic Review
    Review of Visitor Services            the scope of a Stage 1            Report delivered to the
    addressing scope, partnership         Strategic Review of               TN Board and outcomes
    models, location scenarios,           Visitor Services that             shared with Council on or
    transition planning and               builds on the efficiency          by 30 June, 2027
    recommended pathway                   review




5. Membership & Memberships and Partnerships

5.1 TN will continue to grow          5.1 Demonstrated year on
                                                                      5.1.1 A combined 5% increase
    membership revenue                    year membership
                                                                          in revenue generated across
                                          revenue growth.
                                                                          memberships and co-
                                                                          operative marketing is
                                                                          achieved benchmarked
                                                                          against previous financial
                                                                          year.


5.2 TN will proactively engage        5.2 Explore options for
                                                                      5.2.1 Options Paper for shared
    with local business and               shared services model
                                                                          services delivered by 30
    environmental groups to               with relevant partners
                                                                          April, 2027.
    identify collaboration
    opportunities to advance the
    objectives of the DMP and
    Tourism Roadmap


5.3 TN will maintain strategic        5.3 Attracting Aviation         5.3.1 Campaign progress
    partnerships with Sunshine            Investment Funds (AAIF)         included in item 7.2.1
    Coast Airport and relevant            leveraged to support key
    peak Tourism Bodies                   destination marketing
    including Visit Sunshine Coast        campaigns
    to position Noosa as
    Australia’s pre-eminent
    destination for regenerative
    tourism.


6. Revenue Diversification


6.1 TN will progress                  6.1 Four (4) recommended        6.1.1 Revenues from new
    recommendations as provided           initiatives progressed to       initiatives reflected in
    in the revenue diversification        implementation                  financial reporting by 31 April
    report provided to Council in
    December 2025



6.2 TN will continue to pursue        6.2 Two (2) new business        6.2.1 Business cases presented
   practical alternative revenue          cases developed                 to the TN Board by 31 April
   initiatives aligned to the DMP


Tourism Noosa Funding Deed, 2026-29                                                       Page 23