TOURISM NOOSA FUNDING AND PERFORMANCE DEED 2026–2029 · ATTACHMENT 1_Tourism Noosa Funding and Performance Deed 2026-2029

                                      2.1.2   Demonstrated            2.1.3 DMP Principles, values
                                              inclusion of                  including Tourism for
                                              destination                   Good prioritised within
                                              management                    Official Holiday Guide,
                                              principles and values         Destination Maps and
                                              within official TN            consumer website by
                                              produced consumer-            June 30
                                              facing collateral and
                                              website.


3. Industry Capability & Experience Development


3.1 TN will incorporate in its ABP,    3.1.1 Delivery of a Tourism    3.1.1 Commitment to advancing
    tourism industry leadership              Capability and                  sustainability certification
    initiatives which advance                Experience                      by 6 operators by June
    understanding and                        Development Program             30
    commitment to sustainability             as incorporated into
    certification and regenerative           the ABP (refer to KPI
    approaches to tourism.                   1.1)


3.2 TN will support Council with       3.1.2 Assist the               3.1.2 Minimum of one (1) new
    development of the tourism               development of new             experience progressed to
    industry module of the ‘For the          or upgraded                    concept testing stage by
    Love of Noosa’ program and               regenerative and/or            June 30
    rewards program                          Kabi Kabi cultural
                                             visitor experience



                                       3.2 Develop framework          3.2.1   TN complete a review of
                                           and draft content for              the ‘Welcome to Noosa’
                                           industry modules                   content that identifies
                                           based on content                   actions and resources
                                           review                             required to update and
                                                                              align with the ‘For the
                                                                              Love of Noosa’
                                                                              program, by June 30


4. Visitor Services


4.1 VIC to embed consumer                                             4.1.1 Specifically;
                                      4.1 Consumer contact points
    behavioural expectations                                               -  Reservations desk
                                          reflect the guiding
    aligned to the DMP                                                     -  Booking confirmations
                                          principles of the DMP
                                                                           -  School Holiday Guides
.                                                                          -  VIC screen messaging


4.2 TN will implement                                                 4.2.1 Implementation complete
                                      4.2 Minimum of four (4)
    recommendations from the                                                by December, 2026
                                          recommendations
    efficiency review of the VIC as
                                          implemented
    provided to Council Dec 2025




Tourism Noosa Funding Deed, 2026-29                                                       Page 22