2022-10-11 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA   11 OCTOBER 2022


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SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                     11 OCTOBER 2022

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                                                                                                Attachment 4

   |        WI MEN een                                              DRAFT_        Council Policy
            @      |   COUNCIL                                                 ADVERTISING
                                                                                     SPENDING
                                                                  POLICYEXPENDIHURE

            Corporate Plan Reference:                A sustainable Council

   |        Policy Author:                           Director Executive ServicesComorate Semices

         POLICY BACKGROUND
         PURPOSE

         media platforms to promote, inform and educate the public about its services. facilities. activities. and
         programs to ensure that Council's advertising is undertaken in accordance with legislative requirements.
         Section 197 of the Loca! Government Regulation 2012 (the Rregulation) requires Council to prepare and
         adopt a policy about Council's spending on advertising. The Rregulation_—defines advertising as
         ‘promoting, for the payment of a fee. an idea, goods or services to the public. apidea-geede-orcensces
            '    bed       ichafoos     a
        The Reegulation states that Council may spend money on advertising only if ‘the advertising is to -provide
         information or education to the public; and the information or education is provided in the public interest,
         and
5	1	1	1	20	2	507	2022	39	51	88	in
5	1	1	1	20	3	549	2022	26	51	79	4
5	1	1	1	20	4	579	2022	69	51	94	way
5	1	1	1	20	5	651	2022	73	51	96	that
5	1	1	1	20	6	723	2022	48	51	95	is
5	1	1	1	20	7	774	2022	167	51	96	consistent
5	1	1	1	20	8	944	2022	73	51	96	with
5	1	1	1	20	9	1021	2022	56	51	96	the
5	1	1	1	20	10	1080	2022	99	51	82	local
5	1	1	1	20	11	1178	2022	222	51	75	government's
5	1	1	1	20	12	1403	2022	192	51	93	advertising
5	1	1	1	20	13	1595	2022	124	51	64	policy=

         PRINCIPLES

            a)_ Transparent and effective processes
            b)_ Delivery of effective services
            d)_ Good govemance
            e) Ethical and legal behaviour of councillors and employees.
         COUNCIL POLICY

         Council may incur expenditure for advertising only if the advertising is for providing information or
         education to the public, and the information or education is provided in the public interest.
         The types of advertising that council considers appropriate include-Expendive on advertising may be
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