Development Application Part 2 of 2 Report and Plans OPW13/0100

         7.0       CONCLUSION

         This report has been          prepared in support of a code assessable development application for
         placing an advertising device on premises (not associated with a material change of use) over
         land at 14 Hastings Street, Noosa Heads, which is the location of the Sheraton Noosa Resort
         and   Spa. The application specifically seeks a development permit for operational works                                  -




         Placing an Advertising Device on Premises.

         This application involves the installation of five (5) new illuminated                signs on the subject site
         comprising 3 x freestanding signs, 1 x below awning sign and 1 x wall sign. It is also proposed
         to reclad and update an existing directional sign within the Sheraton site.’ The proposed new

         signage forms part of a broader program of minor refurbishment works for the Sheraton and
         Cato’s Restaurant tenancy.

         The proposal achieves a high level of compliance with the relevant criteria in the Advertising

         Devices Code. In particular, the proposed signs are of a contemporary and integrated design,
         include high quality finishes and will maintain an appropriate human scale to the surrounding

         streetscape. The proposal will complement the visual amenity, qualities and character of
         Hastings Street. The proposal will also enhance the streetscape by reducing the total number of
         existing free standing signs along the Hastings Street frontage from 5 to 2 freestanding signs,
         thereby further reducing any perception of visual clutter. The Sheraton site is also the single
         largest property with 2 street frontages, including a significant frontage (93m)to Hastings Street
         and as such, can support additional signage as proposed.

         The   proposal      accords with            the relevant   provisions of the   Noosa      planning scheme and
     .




         accordingly, should be approved subject to the imposition of ~uitable conditions.




11          Buckley Vann Town Planning Consultants
                                                                                     Placing Advertising Device on Premises Development Permit
                                                                                  Sheraton Noosa Resort and Spa   -
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                                                                                                                    14 Hasting Street, Noosa Head   I
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