2017-12-12 S&O Agenda - Attachment 1 to Item 9 - Tourism Noosa Annual Report 2016-17

The year to June 2017 saw record numbers, nights and                                                    INTERNATIONAL OVERNIGHT VISITORS TO NOOSA:
spend from international visitors in a June quarter.                                                    YE JUNE 2017 (TOTAL 146,000)

• Visitors: +16.6% to 170,000
• Nights: +24.4% to 1.1 million
• Spend: +0.7% to $101.6 million

Visitors from all major international markets increased:
• UK: +7% to 39,600
• NZ: +4% to 25,100
• Germany: +30% to 26,600
• USA: +9.7% to 9300

The UK remains our strongest international market,
and their spend increased 31.4% to $21 million and
nights increased 19% to 212,300.

                                                                                                                                         Source: Tourism Research
                                                                                                                                         Australia, International Visitor
                                                                                                                                         Survey, year ending June 2017




Value over Volume
Tourism Noosa monitors the volume and value of key domestic and international visitors to the region to ensure
suitable strategies are in place to grow opportunities for Noosa’s economy. Our efforts are focused on achieving
value over volume by converting more day trip visitation to overnight stays and reaching high-yield interstate
and international markets, in line with priorities outlined in the Tourism Strategy Noosa 2017-2022.

NOOSA DOMESTIC NUMBERS V SPEND:                                                                          NOOSA INTERNATIONAL NUMBERS V SPEND:
YEAR ENDING JUNE 2017                                                                                    YEAR ENDING JUNE 2017




Source: Tourism Research Australia, National and International Visitor Surveys, year ending June 2017




KEY MARKET MEASURES: PERCENTAGE INCREASES 2016-2017




Sources: Tourism Research Australia, Facebook Insights, Iconosquare




visitnoosa.com.au                                                                                                                                               5