2017-12-12 S&O Agenda - Attachment 1 to Item 9 - Tourism Noosa Annual Report 2016-17

KEY MARKET MEASURES
                                           MARKET                                                                                               SPEND

                   DOMESTIC OVERNIGHT                                                                                          $720.7m (+3.6%)

                                      (Interstate)                                                                              $476.6m (+7.8%)

         INTERNATIONAL OVERNIGHT                                                                                                $101.6m (+0.7%)
Source: Tourism Research Australia National and International Visitor Surveys, year ending June 2017.



The Noosa region welcomed more than 2 million
overnight and day-trip visitors who spent
$909 million in the year to June 2017.

There was record overnight spend (domestic and
international combined) for a June quarter, and
overnight visitors and nights also increased:
• Overnight spend: +3.3% to $822.3 million
• Overnight visitors: +1% to 1.03 million
• Nights: +11% to 4.9 million


Domestic overnight
The year saw record spend and nights by
domestic overnight visitors for a June quarter, with
spend +3.6% to $720.7 million and nights +7.7% to                                                       INTERSTATE VISITATION AND SPEND IN NOOSA -
3.766 million.                                                                                          5 YR TREND (Year ending June)
The high-yielding interstate market where Tourism
Noosa focuses its marketing efforts drove the
domestic results, with interstate visitor spend,
numbers and nights all setting records for a June
quarter:
• Spend: +7.8% to $476.6 million
• Visitors: +0.6% to 363,000
• Nights: +28.8% to 2.5 million


International overnight
                                                                                                        INTERNATIONAL VISITORS AND SPEND IN NOOSA -
Tourism Noosa’s Global Market Strategy outlines                                                         5 YR TREND (Year ending June)
priorities in the areas of product development,
brand awareness, brand and trade partnerships and
media engagement, with the aim of strengthening a
sustainable global market for Noosa.

In the second year of implementation of the Strategy
we launched the Global Ready Industry Program
to assist Noosa operators who want to take their
business to the international market. There was
strong interest in the program and all participants
now appear in international programs, increasing the
                                                                                                        Source: Tourism Research Australia, National and International Visitor Surveys,
Noosa offering to international trade and visitors.                                                     year ending June 2017




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