2017-12-12 S&O Agenda - Attachment 1 to Item 9 - Tourism Noosa Annual Report 2016-17

Welcome to Noosa                                        Media value
Online customer                                         $35 million media value was reached following
service training                                        more than 60 targeted media famils where we
program, Welcome                                        hosted Queensland, national and international
to Noosa exceeded                                       media, showcasing a range of member businesses.
targets with almost                                     We also hosted Channel 9’s Today Show and
2500 participants                                       Channel 7’s Sunrise weather crosses.
registered. The
Welcome to Noosa
Customer Service
Awards continued
to acknowledge and reward excellent customer
service, and we partnered with Sunshine Coast high
schools to have Tourism and Hospitality students
complete the program.

Private group training sessions were offered to
members and completed by Peppers Noosa Resort
& Villas, RACV Noosa Resort, Noosa Boathouse and
The Ogilvie Group.

                                                        Partnerships
                                                        Worked with key industry stakeholders including
                                                        Tourism Australia, Tourism and Events Queensland,
                                                        Visit Sunshine Coast (VSC) and Destination Gympie
                                                        Region to maximise opportunities to profile Noosa
                                                        and its tourism operators through media and trade
                                                        familiarisations, consumer and trade events and
                                                        joint marketing activity. Supported joint campaign
                                                        activity with VSC including the launch of Jetstar
                                                        flights from Adelaide and a consumer campaign in
                                                        New Zealand.
                                                        Created tailored marketing packages for corporate
                                                        brand partners, aligning media plans for enhanced
                                                        destination and product exposure in key markets.
                                                        Commenced an ambassador partnership with
                                                        high-profile MasterChef finalist and Noosa local
Social surge                                            Matt Sinclair (pictured) to enhance the national and
Visit Noosa’s Instagram platform reached over           international profile of Noosa’s food scene.
65,000 followers (50% annual increase) and
Facebook has 44,000 followers (28% increase) –
each has strong engagement. Social media imagery
is regularly re-shared by Tourism and Events
Queensland, Tourism Australia and other high-
profile pages.
We launched a social media initiative, On Location
Noosa, inviting a high-profile social media
influencer to Noosa each month to join with local
photographers and instagrammers at different
locations, to create fresh and new content for social
and digital channels.




visitnoosa.com.au                                                                                          7