2017-12-12 S&O Agenda - Attachment 1 to Item 9 - Tourism Noosa Annual Report 2016-17

Member workshops                                      International
Increased program of workshop training offered to     ready
members at no or minimal cost, with stronger take-    Introduced the Global
up by members. An average of 35 attended each         Ready Industry Program
workshop with larger training venues being used.      (GRIP), offering one-on-
Workshops were offered in Instagram, Facebook         one mentoring sessions
Tips and Tricks, Facebook Advertising and Business    to operators wanting to
Breakthroughs, as well as discounted group training   work in the international
for Welcome to Noosa and Noosa Eco Check.             marketplace.

Community role                                        As part of the program
Engaged with Noosa Council transport and              four new products
planning initiatives with submissions on major        shared appointments with Tourism Noosa at ATE
projects, the Noosaville Foreshore Master Plan        (Australian Tourism Exchange 2017), Australia’s
2017, Noosa Sports and Active Recreation, Noosa       largest tourism trade event.
Plan Discussion Paper and Noosa Draft Transport       The Noosa Global Travel Planner for 2017-2018
Strategy which included research regarding            features a record number of operators and is
transport usage patterns for tourism and              showcased to international wholesalers, inbound
hospitality staff.                                    tour operators, and domestic and international
                                                      travel agents who wish to source suitable
                                                      internationally-ready product in Noosa.

                                                      Sustainability
                                                      In line with goals outlined in the Tourism Strategy
                                                      we developed new or stronger partnerships with
                                                      sustainability groups including Boomerang Alliance,
                                                      Noosa & District Landcare, Queensland Parks &
                                                      Wildlife, Noosa Biosphere Reserve Foundation,
                                                      Noosa Community Biosphere Association, Noosa
                                                      Integrated Catchment Association, Noosa Parks
                                                      Association and Zero Emissions Noosa.

Adventure segment                                     Conducted the first paperless Annual General
Tourism Noosa’s Backpack Noosa Cluster Group          Meeting.
delivered a schedule of trade and consumer
activity, worked with Adventure Queensland and        Trade
the Backpacking Operators Association, and            Delivery of the                     NOOSA
launched a refreshed microsite, backpacknoosa.        Noosa Global Market              Global Travel P lanner
                                                                                            2016-2017
com.au                                                Strategy continued
                                                      through attendance at
The new Noosa Backpacker Guide was produced,
                                                      international trade shows
offering buy-in to members, and the 2016/17
                                                      in New Zealand, Europe,
Adventure Guide was created in partnership with
                                                      UK, North America,
Destination Gympie Region and Lady Elliot Island.
                                                      Singapore and Australia,
The 16-page guide was taken to the World Youth &
                                                      meeting with product
Student Travel Conference in Serbia, where Tourism
                                                      managers, wholesalers
Noosa represented the Noosa region, Lady Elliot                                     Queensland, Australia



                                                      and travel agents to
Island and Rainbow Beach.
                                                      update them on Noosa
Noosa Eco Check                                       product. International trade partners were hosted
Exceeded participation target for the online Noosa    on famils to refresh product knowledge, collateral
Eco Check training program with 402 completions,      was created to assist in growing available Noosa
and launched plans to refresh program content,        product in international programs and we worked
inviting members to tell their “green stories” to     with trade partners to leverage from destination
showcase in the refreshed program.                    marketing and campaigns.




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