2017-12-12 S&O Agenda - Attachment 1 to Item 9 - Tourism Noosa Annual Report 2016-17

                                                      Job Showcase
                                                      Attained a State
                                                      Government grant for
                                                      a workforce capability
                                                      and capacity building
                                                      project, the Noosa Job
                                                      Showcase, to fund an
                                                      employment and workforce development project
                                                      to provide unemployed or under-employed people
                                                      with key skills and a Certificate II in Hospitality.
                                                      Working with Stones Throw Consulting to run the
Weddings                                              program and with members to create placement
Worked with Noosa Weddings Organisation and           opportunities. 39 participants completed the
their members to offer national advertising and       program with 27 participants gaining employment
editorial opportunities, and attended bridal expos.   and others continuing their enrolment.
Tourism Noosa also assisted with the promotion of
the organisation’s inaugural Noosa Wedding Trail.
                                                      Visitor Information Centre
                                                      Volunteers from the Noosa Visitor Information
Noosa Country Drive                                   Centre (VIC) undertook product knowledge via
A Mary Valley                                         training workshops, visiting operators and site
Drive was added                                       inspections of businesses. The VIC continues to
to the Noosa                                          host members and events in the exhibition space,
Country Drive                                         including Honey Ant Gallery, Noosa Springs Resort
in conjunction                                        & Spa and SevGen, an indigenous cooperative from
with Destination                                      Eumundi.
Gympie Region.
Hinterland
businesses continue to join the Noosa Country
Drive and the website has more than 1000 views
each month. We hosted meetings with operators in
Kin Kin, Pomona, Eumundi and Cooroy, showcasing
Noosa Country Drive and other activity.

Business events
Supported business events operators in Noosa
with marketing opportunities, famils and the
coordination of a collective presence at AIME,
Australia’s largest international business event.

Coordinated a VIP promotion with CIM Magazine
for professional conference organisers, giving five   Website update
winners the chance to visit Noosa during Noosa        Extensive updates to visitnoosa.com.au including
Food & Wine Festival 2017.                            incorporation of live Instagram feed to provide
                                                      refreshed and inspiring imagery on home page,
Nature                                                updated images and copy across the site, improved
Profiled Noosa’s                                      linkages between newsletters and blogs to relevant
trail experiences,                                    website pages, and improved member listings. This
hosting Great Walks                                   resulted in solid improvements in performance:
Magazine and
                                                      • Average monthly page views increased 2.3% on
Australian Mountain
                                                        the previous year to an average of 155,697 per
Bike Magazine,
                                                        month
resulting in a front cover Noosa image, feature
articles and online gallery.                          • Average monthly unique visitors increased 8.6%
                                                        on the previous year to an average of 45,176 per
Commenced planning for product development              month
project for Noosa Trail Network.




visitnoosa.com.au                                                                                          9