2021-03-09 P&E Agenda - Item 5 - Attachment 1 - Noosa Trail Masterplan

                          Case Study:

                          TRAIL RUN: VICTORIAN TRAIL EVENTS
                          Events such as the Surf Coast Century/Trail               in the region per year for three years, as a result of
                          Run Series trail weekend in Anglesea, Victoria            hosting the three-day event on Derby/Weldborough
                          (September), deliver significant economic stimulus        trails (2015-17).
                          to the region. In 2019 organisers reported 2400
                                                                                    In Warburton, Victoria, seed funding support from
                          participants and an approximate $3.8 million
                                                                                    the Yarra Ranges Tourism and local Community
                          direct injection into the local economy from event-
                                                                                    Economic Development Association for the
                          prompted visitation. As an ultra-distance outing, the
                                                                                    three-day Warburton Trail Fest resulted in a direct
                          event tends to attract pre and post event visitation
                                                                                    economic input of $225,000 (2019 event). Nearly
                          and overnight stays as runners visit to train on course
                                                                                    60% of participants stayed overnight for the event
                          and partake in organiser-hosted training camps/
                                                                                    and of that, 80% stayed 2-3 nights (901 equivalent
                          weekends to give participants previews of the race
                                                                                    bed nights). 88% of attendees indicated that they
                          day course. This results in multiple overnight visits
                                                                                    were highly likely or will definitely return to visit the
                          and associated local spend (food, attractions etc.)
                                                                                    Warburton Valley specifically for active recreation
                          even prior to the event weekend.
                                                                                    (hike, run, ride, paddle). As a marketing exercise the
                          In Derby, Tasmania, the Tassie Trail Fest leveraged       event had excellent new market reach with 59%
                          the Council’s investment in MTB trails. The event         not aware of Warburton Valley as a trail running
                          reports a $330,000 direct economic stimulus               destination previously.14




                          14	
                             Warburton Trail Fest Event Stakeholder Report, 2019.




NOOSA TRAIL MASTERPLAN | APRIL 2020                                                                                                        37