2021-03-09 P&E Agenda - Item 5 - Attachment 1 - Noosa Trail Masterplan

10 Future Directions
                          What needs to be fixed?                                      Where would Noosa Trail Network like to be
                                                                                       positioned in 10-15 years?
                          This Noosa Trail Masterplan – and its inherent
                          foundation of consultation and research – has clearly        In following a Noosa Trail Masterplan to fruition
                          identified that the current Noosa Trail Network,             (recognising that trails development is an ongoing
                          particularly pertaining to the hinterland zone, does         growth and sustainability process that continues
                          not meet the standard expected by today’s trail user         its timeline beyond any single Masterplan), it is
                          markets, local and inbound visitors alike. The current       envisaged that the Noosa region becomes a high
                          network is inconsistent in quality, disconnected in          visibility compelling destination for outdoor active
                          alignments, has poor interpretation, information and         visitors across intrastate, interstate and international
                          promotional support, and as a holistic nature-based          markets. The trail network will become renowned for
                          tourism offering, fails to deliver on its potential, given   offering a variety of high-quality experiences for both
                          the high quality and unique environs in which it is          recreational and enthusiast users across cycling (on
                          hosted.                                                      and off road), walking/hiking, trail running, horse-
                                                                                       riding and paddle pursuits.
                          The opportunity                                              In a tourism sense, trail development should be
                          There is currently huge growth in ‘outdoor active’           considered with a specific targeting of and design
                          tourism, bringing with it growth in economic,                for beginner-intermediate level trail users, given
                          business and employment opportunities for regions            the preferred dynamic of this market in terms of its
                          such as Noosa that enjoy attractive and accessible           size and visitor expenditure, matched to the types
                          landscapes suitable for a variety of outdoor pursuits.       of landscapes available which can dictate best style
                          Further, facilitation of growth in outdoor active            of trail experience. Intermediate-difficult / technically
                          tourism via the development of resources such as             advanced trail experiences should still remain in the
                          trails and related infrastructure, inherently creates a      mix in degrees, servicing enthusiast visitors and local
                          more inviting environment for local communities to           community users.
                          become more engaged in their local environment,
                                                                                       The Noosa region has the opportunity to develop a
                          more active and therefore healthier – with
                                                                                       reputation as a welcoming community that embraces
                          community health outcomes a core driver of local
                                                                                       an active, outdoors lifestyle and welcome like-
                          government responsibilities and objectives.
                                                                                       minded visitors to their backyard.
                          The opportunity within the Noosa region, therefore,
                                                                                       Tourism Noosa’s innovative and engaging marketing
                          is significant and clear: a better designed, more user
                                                                                       reflects the diverse visitor experiences on offer in
                          appropriate, connected and cohesive trail network
                                                                                       the region and positions Noosa’s distinctiveness
                          that is well maintained and well promoted, will result
                                                                                       to resonate over competitor destinations. The
                          in a myriad of positive outcomes that will drive
                                                                                       Masterplan should align with Tourism Noosa’s
                          significant returns on investment across economic
                                                                                       guiding vision:
                          and community, returns that will far outstrip initial
                          investment costs.

                                                                                       To lead a proud and
                                                                                       ethical tourism industry
                                                                                       that delivers exceptional
                                                                                       experiences and nurtures our
                                                                                       magnificent environment.
                                                                                       – TOURISM NOOSA TEAM VISION




NOOSA TRAIL MASTERPLAN | APRIL 2020                                                                                                          40