2021-03-09 P&E Agenda - Item 5 - Attachment 1 - Noosa Trail Masterplan

                          Tourism Noosa’s segment marketing also targets          How can it get there?
                          niche interest areas such as health and wellness,
                                                                                  In order to realise the vision, the objectives and the
                          walking trails and outdoor adventure, and active
                                                                                  outcomes described in this Masterplan, the Noosa
                          travel, which dovetails with and indeed relies on
                                                                                  region, its community, government agencies, land
                          the delivery of high quality ‘journey through nature’
                                                                                  managers, user groups and other stakeholder
                          experiences founded on well-designed, networked
                                                                                  organisations need to align with and ‘buy in’ to the
                          and maintained trails.
                                                                                  vision of Noosa as a significant trails destination that
                          The Noosa Trail Network will appeal due to its          will attract a range of trail users.
                          accessibility and location near popular Noosa Heads,
                                                                                  Support needs to be gained across the board
                          with hinterland villages becoming popular day and
                                                                                  for significant trail redevelopment, realignment,
                          multi-day stay destinations with visitors able to
                                                                                  design and promotion, with significant hurdles to
                          spend significant time and money on enjoying the
                                                                                  be overcome in considering current perspectives
                          landscapes made accessible by the trail network.
                                                                                  of land management and best practice use, issues
                          Tourism Noosa anticipates that with the                 of sustainability, maintenance and funding (for both
                          enhancement of a better trail network that the          development and ongoing maintenance).
                          length of stay for visitors to the Noosa Shire would
                                                                                  A more detailed trail corridor and specific alignment
                          increase – allowing the value over volume equation
                                                                                  plan will need to be created – this Masterplan is a
                          to prosper. Maximising each visitor while they are
                                                                                  springboard for more detailed design and associated
                          in region and dispersing them throughout the
                                                                                  environmental and cultural assessments to gauge
                          entire shire.
                                                                                  feasibility.

                                                                                  Funding models will need to be described and
                                                                                  financial models determined, and an overarching
                                                                                  steering committee (or similar) will need to be
                                                                                  created to guide and monitor the process and
                                                                                  progress and act as a central point of stewardship.

                                                                                  Further, local businesses and community groups
                                                                                  will need to be engaged and excited by the
                                                                                  prospect of leveraging the significant opportunities
                                                                                  both economically and socially that a high-quality,
                                                                                  sustainable trail network can bring to regions and
                                                                                  towns. They, along with local user groups, will need
                                                                                  to be empowered by land managers and local
                                                                                  government agencies, to take on their part in the
                                                                                  stewardship of the Noosa Trail Network, as a critical
                                                                                  path to success.




NOOSA TRAIL MASTERPLAN | APRIL 2020                                                                                                     41