2019-12-10 S&O Agenda - Item 7 - Attachment 1 - TN Annual Report-2018-19

HIGHLIGHTS




     SOCIAL MEDIA




          Visit Noosa’s social media platforms were all about growth and
          engagement and they collectively trended upwards significantly.

     Our Instagram community grew a whopping 19.8K in followers,
     reaching a total following of 95.6K for the year. Comparing year
     on year this saw a 133% growth rate over the platform. The
     account reached over 56% more people year on year hitting
     a total of 7.2M people throughout the 12months.

     Facebook also grew with a 6.6% increase in follower
     growth hitting 50.1K. The more impressive growth was
     in regard to profile reach that saw a 295% increase
     year on year, reaching 3M people. Post engagement
     also saw great improvements with a 297% growth in
     engagement across the platform.

     We also saw some great shareability with our social
     content being included on major tourism accounts
     such as Tourism and Events Queensland and Tourism
     Australia. This assisted in Visit Noosa’s visibility in the
     digital space. Tourism Australia also approached us
     to feature in their newest Instagram story strategy
     “Choose your own adventure” showcasing two
     destination activities up for vote to track follower
     trends. This feature saw 3.2million impressions with an
     85% retention rate and saw over 7.2K click-throughs
     to our Visit Noosa Instagram page. This was the best
     performing feature across the series out of the first
     five destinations featured including Uluru, Tasmania,
     Brisbane and Margaret River.




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