2019-12-10 S&O Agenda - Item 7 - Attachment 1 - TN Annual Report-2018-19

HIGHLIGHTS




     C R E AT I N G G R E AT C O N T E N T                         Members of our marketing team curated a content project
                                                                   hosting a team of online influencers and photographers on a
                                                                   famil of the Cooloola Great Walk featuring the Noosa Everglades
                                                                   and the Cooloola Sandpatch. Incredible content was captured,
                                                                   shared via their various platforms and available for Tourism
                                                                   Noosa’s use in promoting the destination.

                                                                   Twelve posts across our channels reached over 124,165
                                                                   followers, with over 100 shares of this content across Instagram
                                                                   including being featured via TEQ’s Instagram platforms and via
                                                                   their blogs, as well as a paid digital advertising campaign.




     W E L L N E S S TO U R I S M WO R K S H O P                    and harness the growing national and global
                                                                    opportunities associated with wellness related
     We hosted a Wellness Tourism workshop with
                                                                    travel. This important and growing segment is a
     local operators working in this space which
                                                                    focus for Tourism Noosa and complements our
     resulted in the development of the Noosa Wellness
                                                                    destination’s natural assets and product offerings.
     Tourism Strategy 2019-2022 to articulate


          Following on from this Noosa will host
          Australia’s first Wellness Tourism Summit
          in March 2020 featuring leading
          wellness travel experts.




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