2019-12-10 S&O Agenda - Item 7 - Attachment 1 - TN Annual Report-2018-19

HIGHLIGHTS




     AV I AT I O N PA R T N E R S H I P


     The Aviation Marketing
     Partnership between
     Sunshine Coast Airport, Visit
     Sunshine Coast and Tourism
     Noosa featured an integrated
     tactical and brand marketing
                                                                         S T R AT E G I C B R A N D
     program to drive passengers                                         PA R T N E R S H I P S
     to the Sunshine Coast Airport,
     visitation to destinations and                                      Strategic brand partnerships are being
     increase consumer and trade                                         continually developed as an effective way
     awareness of the ‘fly direct’                                       to build business, enter new markets more
     opportunity. The campaign                                           confidently and increase brand awareness
     included national advertising                                       in a new way to modern customers. These
     and co-op campaigns with                                            initiatives provide great potential for rapid
     Jetstar, Air New Zealand                                            audience expansion as brands introduce
     and TripAdvisor.                                                    their customers and facilitate connections
                                                                         with new audiences, such as the Ferrari
                                                                         corporate event at the Noosa Food & Wine
                                                                         Festival 2019.

                                                                         We continue to develop new partnerships
     E V E N T S C A L E N DA R                                          that complement Noosa’s positive values,
                                                                         and support our environmental and
     We supported 18 established and emerging events through the
                                                                         sustainability goals.
     year with financial and marketing support, including the Noosa
     Festival of Surfing which featured the World Surfing League Pro
     Longboard event for the first time. Our events strategy ensures
     dispersal of events in low season and throughout the region, and
     aims to encourage our events to pursue environmental initiatives.
     Highlights included the introduction of two new events – the
     Runaway Noosa Marathon and the Noosa Classic delivering on
     Tourism Noosa’s strategic goals.




     TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9                                                     13