2019-12-10 S&O Agenda - Item 7 - Attachment 1 - TN Annual Report-2018-19

HIGHLIGHTS




     GLOBAL NOOSA


     Tourism Noosa’s Global Market Strategy has a
     considerable focus on bringing high-yielding and longer
     staying visitors from our target destinations including
     the UK, USA and Europe. We attended several
     international trade events to grow Noosa’s share of
     high-value international visitors. Our Global Ready
     Industry Program (GRIP) helps introduce new global-
     ready product to keep Noosa front of mind when
     training international product managers, wholesalers
     and frontline agents. We participated in the Australian
     Tourism Exchange, taking four operators who are
     new to the international market, and educated
     50 members at our Noosa Global Ready Day.

     Our International Marketing Manager Vynka Hutton
     attended ten trade events throughout the year and
     shared Noosa’s incredible story with hundreds of
     international travel agents.                                  experiences and operators working in the international
                                                                   markets across Noosa and the broader region, including
     We continued our valuable marketing partnership with
                                                                   Fraser Island, Rainbow Beach and Lady Elliot Island.
     the Sandra Leach Company in the UK and this continued
     to deliver good results. Highlights included securing six     Our strategy has seen our international visitor
     UK Product Managers on a VIP Famil who visited Noosa          expenditure grow by 52% in the past five years from
     for eight days, showcasing the diverse range of               $67.6m to $102.9m.




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