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2019-12-10 S&O Agenda - Item 7 - Attachment 1 - TN Annual Report-2018-19
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HIGHLIGHTS
J U LY 2 0 1 8 - J U N E 2 0 1 9
HIGHLIGHTS
W I N T E R C A M PA I G N
Our major marketing campaign, ‘This winter, warm up in Noosa’ targeted high value
interstate travellers in Melbourne, Sydney, Canberra and Adelaide through a print, digital and
outdoor media campaign. Social media advertising went across Facebook, Instagram and YouTube,
digital advertising took place in Sydney and Melbourne and print advertising appeared in domestic
airline and other magazines. The Noosa tram returned to inner city routes in Melbourne featuring
a touch of colour with Noosa’s beautiful sparkling blue waters. Due to our focus on our interstate
high value markets we have consistently seen growth in spend, visitors and nights.
TO U R I S M N O O S A A N N UA L R E P O R T 2 0 1 8 / 1 9 8
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