2016-10-17 GC Agenda - Item 8 - Attachment 2 (Amended) - Statement of Financial Position

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-TransLink media policy and
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Messages relating to services across the TransLink network should be coordinated by the
TransLink Division to ensure consistency and accuracy.
The following factors are essential for TransLink's stakeholder reputation and operational
success:
   e   Beresponsive to the media.
   «   Secure accurate and appropriate information quickly.
   ¢ Maintain a duty of care to passengers by anticipating and meeting their information
      needs.
   ¢ Assist in building brand recognition through supporting partnerships, events,   :
      sponsorship arrangements, etc.
   e   Promote the achievements and milestones of a transport operator.
   e   Recognise the role of the Queensland Government in the public transport space,
 Proactive and reactive media - operators
 TransLink Division is responsible for ail media relating to services across the Queensland
 public transport network.
 It is the role of the TransLink media team to coordinate all contact with the media and ensure
 information is consistent, accurate and appropriate.
 Transport operators are required to progress all media enquiries and opportunities to the
 TransLink media unit. This serves to not only present a united, consistent and professional
 approach across TransLink services, but offers greater media opportunities for small
 operators.
 Importantly, TransLink recognises that there are times when it may be appropriate and
 deliver a better outcome for our operators to engage with the media without the
 involvement of TransLink media.
 In these instances, it is imperative that enquiries are progressed thraugh to the
 TransLink media team in order to formulate appropriate responses and seek the
 relevant approvals. TransLink may then advise the operator to provide the response
 directly to the media.

 Proactive and reactive media — stakeholders
 TransLink Media has a responsibility to ensure that our stakeholders (including DG TMR,

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