180523 - BA4342- Signage Application - Noosa Service Station -V3 · OPW18/0163

       d) is compatible with the scale and extent of active street facing building; and

       e) does not exceed 10m² per premises

Although we consider that most items are met, the advertising devices cannot meet this Specific Outcome
because item e is not met, seeking a maximum of 10m 2. The signage audit found a total signface area of
approximately 38m2. The development should therefore be considered against overall outcomes of the code.
Overall outcome 14.74.2 (g) includes that signs on one premises with a combined signface area of 10m 2
should not be located in Noosa Shire.
However, the advertisements do meet the overall outcomes, as follows:
TABLE 3 – OVERALL OUTCOMES ADVERTISING CODE, 14.74
Overall outcome                                          Response

a) advertising devices complement and do not detract The advertising devices are located in an area
from the desirable characteristics of the natural and dominated by built, rather than natural, environment.
built environment in which the advertising devices are The landscape is characterised by a variety of bulky
exhibited;                                             buildings, car yards, signage with little consistent
                                                       aesthetic theme.

b) advertising devices are designed and integrated       The proposed signage is predominantly integrated
into the built form so as to minimise visual clutter;    into walls and fascia of the development.
                                                         Freestanding signage, mainly being the pylon sign, is
                                                         consistent with the built form in the area and on site,
                                                         as discussed above. Other freestanding signage is
                                                         minor in scale and serves to operate the site safely.

c) advertising devices do not adversely impact on the As above the immediate surrounds are utilitarian in
visual amenity of scenic routes, high scenic areas,    nature and possess little natural aesthetic value. It is
heritage or character areas, public open space or the unlikely that those using the route would consider the
major road network nor from the rural or residential   area to be representative of Noosa Shire’s scenic
amenity enjoyed by residents of and visitors to Noosa; areas. It is appropriate that signage of this nature is
                                                       sought in an industrial locality of Noosa Shire.

d) advertising devices do not adversely impact on the The site is not a rural area.
amenity of rural, rural residential or residential areas
and visitors to Noosa;

e) advertising devices do not pose a hazard for          The advertising devices do not pose a hazard for
pedestrians, cyclists or drivers of motor vehicles;      road/footpath users and are designed to withstand
                                                         forces such as wind.

f) advertising devices accommodate the legitimate      The advertising devices are intended to provide
need to provide directions and business identification direction and business identification appropriate with
in a manner that is consistent with achieving overall the area’s context, and are consistent with an
outcomes (a) to (e) above and,                         industrial setting.



The proposal is consistent with Strategic Outcomes, as outlined above at Section 6. In particular:
▪   The proposal involves advertising for a service station and food outlet/shop tenancies in an industry
    area, which support the surrounding industrial land uses in their daily function, along with passing
    motorists. Although signage may be of a scale slightly larger than sought by the Advertising Devices
    Code, the industrial area is appropriate for such signage. The visual amenity of the locality is dominated
    by bulky built form, with advertising being a feature that assists to identify businesses to motorists. It is



URBIS
NOOSA ENERGY CENTRE                                                                   KEY PERFORMANCE OUTCOMES   27