180523 - BA4342- Signage Application - Noosa Service Station -V3 · OPW18/0163

    noted that motor vehicle occupants are likely to be the dominant audience, compared to areas that are
    heavily frequented by pedestrians.
▪   Advertising devices do not impact on amenity of residents in Noosa Shire, or on the amenity of business
    centres. The appearance of signage as at the site at the location is consistent with the industrial nature,
    and the need to identify these tenancies in a manner consistent with national approaches to these
    tenants, and therefore consistent with potential customers’ experiences.
▪   The appearance of signage at the scale on the site is consistent with the surrounds, and does not
    dominate the streetscape relative to built form. The visual impact of the area upon more scenic
    surrounds is limited in extent, and is not exacerbated by advertising devices on the site.

7.1.3. Illumination, lighting and movement- Specific Outcome 7
We consider the advertising devices meet the Acceptable Solutions for the this specific outcome, but as the
matter is noted in the signage audit by Council it is included at this section for discussion.
Acceptable solution S7.2 reads as follows:

      S 7.2 Where the advertising device is illuminated, it:-

      a) has a maximum luminance of 350 candelas per m²;

      b) does not incorporate flashing lights;

      c) is switched off between 11:00pm and sunset of the following day; and

      d) is limited to 1 sign per tenancy.


The signage audit suggests only 1 illuminated sign is allowed for the site to meet this requirement.
However, the premises comprises 3 activities - a service station (ie. predominantly fuel pumps), a shop
(Night Owl) and an additional tenancy (food and drink outlet). Although the shop and service station do share
some facilities (such as a cash register) they are considered separate tenants, and operate under different
leases. Therefore, it is appropriate that three tenancies are considered to be on the site. A total of 3
illuminated advertisements are displayed, being the awning fascia sign (Shell), pylon sign and the wall
mounted sign (Night Owl).
We note that the Specific Outcome may be relevant, particularly if signage is to operated later than 11pm.
The Specific Outcome reads follows:

      O7 An advertising device only incorporates illumination and lighting where it:-

      a) is appropriate to its setting and is compatible with the visual amenity of the surrounding
      area;

      b) does not cause an environmental nuisance or distraction;

      c) does not create glare, reflecting or flaring of colours; and

      d) will not create a potential safety hazard, including a traffic safety hazard.

The operators may wish to operate signage after 11pm. The proposal meets the Specific Outcome as
follows:
    a) The area is characterised by industrial and commercial uses, and the use of illuminated signage is
       likely to be compatible with the industrial activities.
    b) The signage is of a standard type and design and is the lowest impact option used around Australia.
       There are no sensitive uses exposed to the signage.
    c) The illuminated features are not likely to cause glare.
    d) The illuminated features do not do not mimic traffic devices and are not likely to distract motorists.



28 KEY PERFORMANCE OUTCOMES                                                                                   URBIS
                                                                                               NOOSA ENERGY CENTRE