2019-07-09 Planning & Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                                       9 JULY 2019


      Where the advertising device is illuminated, it:-
      a)    has a maximum luminance of 350 candelas per m²;
      b)    does not incorporate flashing lights;
      c)    is switched off between 11:00pm and sunset of the following day; and
      d)    is limited to 1 sign per tenancy.
Assessment
The application and proposal does not demonstrate compliance with the above specific outcomes
and probable solution.
The proposal is inconsistent with the Advertising Devices Code as the proposed LCD Advertising
Device is a Moving sign. The function of the proposed device is to move and will give the
impression of movement. To reiterate, the applicant submits:
      The content of the screen will change periodically over time to display various products
      available in store. As an example, it could be 5 images shown for 10 seconds each. This is
      similar to the existing type and number of adverts that would be shown on the existing
      scrolling sign.
The movement or ability for the device to move subsequently defines the device as a Moving sign.
The Advertising Devices Code identifies the proposed device as an inconsistent use and seeks
that they are not located within the Noosa Shire. Additionally, contrary to the applicant’s
submission, it should be noted that a ‘scrolling sign’ was never approved by Council and does not
exist on the site.
Furthermore, Condition 121 of the existing Material Change of Use approval over the site states:
      The approved signs must not revolve, move, contain moving parts, change its message,
      flash, have a moving or flashing border, or give the impression of movement in any way.
The proposed Advertising Device does not comply with the existing Material Change of Use
condition outlined above.
The subject tenancy (7 Eleven) already has one illuminated sign associated to the business use.
The Noosa Plan generally does not support more than one illuminated sign per tenancy,
particularly when visible from the one street frontage, though the adjoining tenancy (KFC) was
given approval for 2 x illuminated signs (1 x Pylon sign and 1 x Wall sign). The existing 7 Eleven
illuminated pylon sign and the 7 Eleven petrol bowser canopy downlights appear prominent from
the streetscape perspective. The illuminated parapet of the building also provides sufficient public
identification of the 7 Eleven tenancy building at night time, any proposed additional illuminated
signage on the site is considered to be excessive and unnecessary.
On this basis, the proposal is not supported as it is inconsistent with:
i.    The Overall Outcomes of the Advertising Devices Code of The Noosa Plan, being that:
      a.    The proposed Advertising Device is not designed and integrated into the built form so
            as to minimise visual clutter;
      b.    The proposed Advertising Device has the potential to adversely impact on the visual
            amenity of the major road network;
      c.    The proposed Advertising Device has the potential to pose a hazard for pedestrians,
            cyclists or drivers of motor vehicles;
      d.    The proposed Advertising Device does not accommodate the legitimate need to
            provide directions and business identification in a manner that is consistent with
            achieving the overall outcomes of the code; and
      e.    Moving signs are not located in Noosa Shire.
ii.   The Specific Outcomes of the Advertising Devices Code of The Noosa Plan, being that:
      a.    Moving signs are inconsistent Advertising Devices and are not located in Noosa Shire;

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