2019-07-09 Planning & Environment Committee Agenda

PLANNING & ENVIRONMENT COMMITTEE MEETING AGENDA                                            9 JULY 2019


        b.     The proposed Advertising Device has the potential to cause an environmental
               distraction; create glare, reflection or flaring colours; and create a potential safety
               hazard, including a traffic safety hazard; and
        c.     An advertising device does not move or incorporate elements that give the impression
               of movement.
iii.    The Probable Solutions of the Advertising Devices Code of The Noosa Plan, being that:
        a.     Illuminated Advertising Devices are limited to 1 sign per tenancy.
The total existing signage associated with the 7 Eleven tenancy equates to 3.44m 2 (excluding the
two 3.24m2 signs on the Pylon sign). As such, it should be noted the applicant may lawfully erect
a non-illuminated and non-moving Wall sign at the proposed location without an application to
Council.
4.      DRAFT LOCAL LAW
The draft planning scheme does not include provisions regarding advertising devices. It is
proposed that both temporary and permanent advertising devices will instead be regulated under
a local law. The proposed new local law would start at the same time as the new planning scheme.
The draft new local law is currently in public notification and it is intended to commence at the same
time as the new planning scheme. The new local law includes an alternative for Window sign(s) to
provide for the use of an LCD/digital screen, subject to Council approval and annual licence
renewal. The Window sign advertising device may include the display of a maximum of 1
LCD/digital screen Window sign to a maximum size of 0.5m2, but the digital screen must not
operate after 11.00pm or before sunrise on any day. In this instance, the proposed advertising
device is greater than the maximum sign face area and is not located in a window.
It is also noted that Animated sign, Flashing sign, and Moving sign device types are otherwise
prohibited under the draft Advertising devices local law. This would prohibit the sign which is the
subject of this application.
5.      CONSULTATION
5.1. Other Referrals
The application was forwarded to the following internal Council officers:
      Nil
6.      CONCLUSION & REASONS FOR DECISION
The location of the proposed illuminated Moving sign is on the external wall of the existing tenancy
and is viewable from the Eumundi Noosa Road roadway and other adjoining sites.
The proposed sign is a Moving sign which The Noosa Plan identifies as an Advertising Device
which is not to be located in the Noosa Shire. On this basis, it is recommended the application be
refused.
Departments/Sections Consulted:
       Chief Executive Officer        Community Services                      Corporate Services
       Executive Officer              Community Development                   Financial Services
       Executive Support              Community Facilities                    ICT
                                      Libraries & Galleries                   Procurement & Fleet
                                      Local Laws                              Property
                                      Waste & Environmental Health            Revenue Services

       Executive Services         X   Environment & Sustainable Development   Infrastructure Services
       Community Engagement           Building & Plumbing Services            Asset Management
       Customer Service           X   Development Assessment                  Buildings and Facilities
       Governance                     Economic Development                    Civil Operations
       People and Culture             Environmental Services                  Disaster Management
                                      Strategic Land Use Planning             Infrastructure Planning,
                                                                              Design and Delivery


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