MCU14/0056 - Attachment H -Economic Needs Assessment

        extraction and examination of the socio-economic characteristics of trade area
        households as derived from the 2011 (and 2006) Census and interpretation in
        terms of demand for convenience based retail and related activity;
        estimation of the pool of expenditure available from trade area households at June
        2013 (the base year for this analysis) and forecasts of how this pool will increase
        over time (in constant December 2013 dollar values);
        estimation of the likely performance prospects of the supermarket and fast food
        outlet in its first, third and fifth years of trading derived from a market share
        analysis. We have based this analysis on the assumption that the proposed
        development would open in 2016 (coinciding with the proposed completion of the
        Cooroy Southern Interchange) and, for the purposes of population expenditure
        projections and impact analysis, the year ending June 2017 is the assumed first full
        year of trading; and
        assessed the potential need for a service station and fast-food retailer as part of the
        sites overall development.
These investigations provided the basis for this needs and impact analysis.




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Proposed Myall Street Development
12022 Rev 1
30 May 2014