PM Submission - John Cochrane - MCU21/0110

“Adamson Town Planning, specialising in providing higher order town planning advice”




              •    Increase profile of destination: A new luxury hotel will help to increase the profile of the
                   destination through marketing and news events. This project will represent the largest
                   private sector investment in tourism in Noosa for a decade and as such it will raise the profile
                   of the destination for investment.

              •    Increase in high spending visitors: The Noosa Springs Boutique Hotel will be a luxury, full
                   service hotel, which will allow the hotel to bring in additional high yield visitors. As a tourism
                   product, the project represents a significant increase in the capacity of Noosa to
                   accommodate these high spending visitors. As highlighted in Section 3, increasing high
                   yield/high spending visitors is a key strategic goal for Tourism Noosa and without luxury
                   product, this goal will be difficult to achieve.

              •    Increase business confidence: The Noosa Springs Boutique Hotel represents an investment
                   of $41.2 million. With such a significant investment, the project will boost local business
                   confidence and potentially act as a catalyst for further investment into tourism infrastructure
                   and product in Noosa.17

         The proposed development will provide for high quality visitor accommodation in a location that
         can be integrated with other facilities and infrastructure provided with the Noosa Springs Golf
         and Spa Resort. The situation is unique in that the other infrastructure has already been provided
         for the Resort Complex, with the “Boutique Hotel” providing for luxury accommodation and goes
         some way of addressing the chronic shortage of this type of accommodation, which will provide
         significant community benefit in the Noosa Heads locality. There is a real opportunity to provide
         purpose built visitor accommodation that is integrated with the existing facilities, including an 18
         hole championship golf course.

         The site is located within the Noosa Heads locality, providing ready access to Hastings Street, the
         pristine Main Beach and the many cafes, and restaurants. The site is about a 30 minute drive from
         the Sunshine Coast Airport, which includes a new runway recently completed that will provide
         ease of access for international tourists. Further, provides patrons with other opportunities in
         terms of high quality visitor accommodation being integrated with the other facilities in the one
         location. The proposed development responds to a strong community need and provides for
         convenience, accessibility, additional choice for a range of high quality visitor accommodation
         and other guest facilities in the one location, while maintaining a high level of residential amenity.

         The proposed development has been designed to step up the existing slope, with five buildings
         being compartmentalised around the lagoon pool while maintaining a building height that is
         below the tree line. The proposed development will not have a significant impact upon the visual,
         scenic and landscape amenity of the locality. Further, the proposed development has been
         designed so the visitor accommodation is located outside the modelled 2.5 odour contour given
         the proximity to the Noosa WWTP to the northeast. The odour expert has advised the expected
         level of risk from the visitor accommodation being affected by odour during certain
         meteorological conditions is approximately 3% of the time.



         17 EIA, Executive Summary, page iii




         Noosa Springs Boutique Hotel – GH Australia Pty Ltd                                     Page 65