2015-12-08 Infrastructure & Services Committee Agenda

INFRASTRUCTURE & SERVICES COMMITTEE MEETING AGENDA                            8 DECEMBER 2015


2015-16 key actions:
 Develop marketing strategy
 Implement workable financial analysis tools
 Develop partnerships with key stakeholders
 Develop an asset management plan
 Develop tools to report on KPIs
 Implement entrepreneurial program
 Review ticketing system alternatives
 Finalise agreements with key hirers/lessees
 Monitor progress on Certified Agreement
 Refine occupancy targets
 Improve data collection and reporting
 Introduce new venue hire rates
 Develop a risk management plan
 Continue to promote kitchen hire as a revenue opportunity
 Articulate community service obligations based on analysis of subsidies for community
   outcomes
 Develop business cases for budget increases
 Reinforce positioning of The J as a multi-purpose community cultural venue


Additions from Councillor workshop:
 Consider viability of possible new initiatives, including:
   o A season pass/membership/VIP club to attract and reward regular attendees
   o Introduction of themed sing-alongs and novelty nights such as Halloween events
   o Opportunities to share marketing distribution databases with other complimentary venues
       and groups
 Review and limit community usage during peak times
 Investigate development opportunities including staff traineeships and closer links with schools,
   USC and Noosa Community Radio

2016-17 key actions:
 Market to promoters and tour organisers
 Increase staff capacity
 Publish outcome reports to Councillors and other stakeholders
 Link with Council plans and strategies
 Refine understanding of occupancy opportunities
 Explore diversification opportunities, e.g. catered functions
 Undertake community research to better understand customer wants and needs
 Increase entrepreneurial activity based on analysis of year one seed funding results
 Fully implement marketing strategy
 Review fees based on market feedback

2017-18 key actions:
 Review and refine marketing strategy
 Increase utilisation to fill occupancy gaps
 Include community benefit assessment in analysis of current and potential hires
 Revise service review

Progress against the actions highlighted in this report will be monitored via a series of key
performance indicators (KPIs). Management have commenced measurement against a small list
of KPIs which will be given further consideration over the coming months.


                                                                                     Page 40 of 50