Changes to Report to incorporate Attachment H · MCU13/0092

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in Queensland. This is reflected in the higher proportion of white collar employees
(75.5%) in the catchment area compared to 67.5% on the Sunshine Coast and
66.6% in Queensland.

3.3.2 Visitors

The proposed convenience centre is expected to draw the majority of its trade from the
trade area residents. However, given the locality is a preferred tourist destination a
proportion of the total spend will be accounted for by external sources such as visitor
households, people visiting friends and relatives, day trip visitors and passing trade.

There are approximately 131 townhouse/apartments available for visitors in the resorts
and holiday accommodation facilities in Peregian Beach and a further 439 unoccupied
private dwellings, of which it is assumed approximately 250 are in the pool for short-term
visitor accommodation. Given the average occupancy on the Sunshine Coast for the
September quarter 2012" is close to 60%, there is approximately an additional 230 visitor
households within the trade area.

The 2011 Census provides an indication of visitor characteristics on Census night. Of
greatest significance is the trade area visitors household income which is significantly
higher than all benchmarks at $99,366 (2012 $ values) and has an older age profile.
Figure 3.1 shows that of the 190 visitors in the trade area on Census night 141 were aged
45+, representing about 74% of the total number of visitors.

(This is based on a relatively small sample from the 2011 Census which was taken in August 2011,
a low visitation period and only provides a snapshot of the visitor profile for Peregian Beach on a
single night).

Figure 3.2: Average Age of Visitors in Trade Area

 

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16
Needs Assessment, Peregian Beach Centre
13002 Rev 2
19 February 2013