Changes to Report to incorporate Attachment H · MCU13/0092

feresight

partnersmarts

dollar impact on an area’s centre network in the first full year of operation in which it is
introduced.

That is, once the new centre or centre extensions have been operating long enough to
‘settle in’ (usually a year), subsequent improvements in that centre’s turnover performance
cannot be considered as a further impact, as it is an established part of the network. It
then becomes subject to the impacts of competitive strategies of other centres and/or the
impacts of further new competition.

Dollar impacts are usually distributed among competitive centres taking into account:
. the new or extended centre’s size and function;
° the location of competitive centres of comparable size and/or function;
e access relative to competitive centres; and

° physical attributes of competitive centres, such as age, design, situation (free-
standing centre or part of a central business area), etc.

The level of acceptable impacts depends on market and competitive conditions. The
primary concern is to ensure that the premature or inappropriate introduction of a new
centre or centre extension does not jeopardise the current or future delivery of a range of
goods and services available in a variety of centre types and formats to the community.

4.2.1 Impacts

The forecast centre sales of $12.6 million at 2015 also represent its impact upon the retail
network in that year. Table 4.4 shows the centres forecast to be impacted by the proposed
centre and the estimated impact in dollar terms.

 

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Needs Assessment, Peregian Beach Centre
13002 Rev 2
19 February 2013