SunshineCoastRegionalReport2ndQtr2004

                                                                                                               According to Tourism Queensland, over 6.8
TOURISM                                                                                                        million guests visited the Sunshine Coast
                                                                                                               Tourism Region in the year ending March 2004.
SUNSHINE COAST



                                         Total Visitors
  Visitors
                              Sunshine Coast Tourism Region
 8,000,000
                            Domestic Overnight         Domestic Day trip       International         The National and International Visitor Surveys indicated that there were
 7,000,000
                                                                                                     over 6.8 million visitors to the Sunshine Coast Tourism Region in the year
 6,000,000
                                                                                                     ending March 2004. Over 60% of these visitors were classified as being
 5,000,000                                                                                           domestic day-trippers, while 37% were classified as being domestic
 4,000,000                                                                                           overnight visitors. Compared to the year ending March 2003, there has
 3,000,000                                                                                           been a 6.5% increase in total visitors to the Sunshine Coast Tourism
 2,000,000
                                                                                                     Region, with the number of domestic daytrips increasing by 14.6% and
 1,000,000
                                                                                                     overseas guests by 8.1%. However, due to a reduction in the number of
                                                                                                     intrastate arrivals, the number of domestic overnight guests to the region
         0
                 Mar-03          Jun-03              Sept-03             Dec-03             Mar-04   fell by 4.4%.
Source: Bureau of Tourism Research National and International Visitor Surveys


                                      Purpose of Visit
 %
                              Sunshine Coast Tourism Region
 90                                                                                                  The most common purpose of visit to the Sunshine Coast Tourism Region
                       Domestic Overnight     Domestic Day trip          International
 80                                                                                                  was for a holiday or leisure (67.6%), with a higher proportion of
 70                                                                                                  international visitors visiting the region for this purpose compared to
 60                                                                                                  domestic visitors. Visiting friends and relatives was also a common
 50                                                                                                  purpose of visit (25.4%), while attending a conference or visiting the
 40
                                                                                                     region for business on average were less common (3.8%).
 30

 20

 10

  0
         Holiday/leisure      Visiting friends &      Business/Conference                Other
                                   relatives

Source: Bureau of Tourism Research National and International Visitor Surveys



                       Hotel/Motel Occupancy Rate
 %
 80
                           Sunshine Coast Tourism Region                                             The overall occupancy rate for hotels, hotels and serviced apartments
 75                            2001/02         2002/03            2003/04                            located within the Sunshine Coast Tourism Region was 66.6% in the
 70                                                                                                  March Quarter 2004. This result was 4.0 percentage points higher than
 65
                                                                                                     that recorded in the corresponding March Quarter 2003, indicating a
 60
 55
                                                                                                     strengthening in accommodation demand over the year. Occupancy was
 50                                                                                                  highest in the Noosa Shire (68.0%), although both Caloundra and
 45                                                                                                  Maroochy Shire both recorded an occupancy rate above the Queensland
 40                                                                                                  average (61.8%).
 35
 30
 25
 20
             Jun Qtr              Sep Qtr                    Dec Qtr                 Mar Qtr

Source: ABS Survey of Tourist Accommodation



             Hotel/Motel Takings from Accommodation
 ($m)
                            Sunshine Coast Tourism Region
 50                                                                                                  Hotel, motel and serviced apartments with more than 15 rooms/ units took
                                 2001/02           2002/03       2003/04
 45                                                                                                  around $39.9 million in accommodation revenue in the March Quarter
 40                                                                                                  2004, an increase of 8.8% when compared to the March Quarter 2003.
 35

 30

 25

 20

 15

 10

  5

  0
             Jun Qtr               Sep Qtr                     Dec Qtr                   Mar Qtr

Source: ABS Survey of Tourist Accommodation




©0, Sunshine Coast Regional Economy, Second Quarter 2004                                                                                                               - 35 -