2017-08-08 S&O - Attachment 1 to Item 6 - Noosa Community Satisfaction Benchmarking Research Report

Structured Sample Survey

Random telephone calls were made to resident households throughout the Shire,
using the Electronic White Pages. These calls identified 400 residents aged 18 years
and over who indicated that they were ‘interested in discussing local government
issues and expressing an opinion about them’ and who were prepared to participate in
the survey.

In order to enrol the sample of 400 respondents a total of 4202 attempted and 1592
connected telephone calls were made.

Of the people we initially actually spoke to 46 were insufficiently interested in local
government or were prevented by other constraints from participating but did answer
the ratings question.

Briefing Material Supplied to Participants

After despatching preliminary prompt material to those people who had agreed to
participate, follow-up telephone interviews were conducted by appointment. The
material sent included the explanation of the ‘Themes of Council Responsibility’ set out
on the previous pages, the method of rating for Importance and Performance, and also
described the methods of rating. A copy of this questionnaire is included in the
Appendix of this report.


Data Processing and Analysis

The data has not been weighted. As a matter of course the data, after input, was
cleaned and logic-checked to ensure error-free detailed tables. All percentages in the
tabular output have been rounded to one decimal point. Significance tests have been
applied to identify those differences in response among the various subgroups which
were highly unlikely to have occurred due to chance.

All responses were coded and computer-analysed by the standard breaks of:
      Gender
      Age Group
      Household Situation
      Neighbourhood
      Home Ownership
      Present Work Status

These breaks were established to enable the identification of significant differences in
response patterns among the various community sectors represented by the sub-
samples. For all analysis of these standard demographic breaks, and for the local
issues tables, we have applied significance tests to the differences between the sub-
samples and the total sample. These appear in the tables as:

     +++       significantly greater than the sample result at the 99% level of confidence
     ++        significantly greater than the sample result at the 95% level of confidence
     +         significantly greater than the sample result at the 90% level of confidence
     ---       significantly lower than the sample result at the 99% level of confidence
     --        significantly lower than the sample result at the 95% level of confidence
     -         significantly lower than the sample result at the 90% level of confidence


Noosa Customer Satisfaction Survey 2017
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