2020-05-12 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                             12 MAY 2020


BRANCH ACTIVITIES                  RECENT ACHIEVEMENTS                                CURRENT PRIORITIES                             THE NEXT QUARTER
Social Media                          Benign post about mosquito spraying in            Monitor and review current process to       COVID-19 continues to dominate
                                        February, generated a reach of 49,000.              further enhance social media                  posts.
                                        This was largely due to lack of knowledge           presence and engagement.                    Important to generate additional
                                        about the initiative. Proved to be an             Content calendar has been developed           non-COVID-19 material
                                        opportunity to further educate community.           to June 2020.                               Look to develop a competition to
                                      Collapse of Tingira Crescent in mid-              Continue to increase video content, as        enhance engagement post-
                                        January due to wet weather and                      it proves to provide popular                  COVID-19 scenario.
                                        subsequent repair work generated good               engagement.                                 Maintain growth through creating
                                        engagement from Jan to March. A number                                                            engaging content.
                                        of videos were produced to showcase the
                                        repair work. Total organic reach of about
                                        70,000 in a series of update posts.
                                      COVID-19 dominated social media during
                                        February and March.
                                      Produced a nightly community video
                                        update. Views averaged about 3,500 per
                                        video. One video involving the Police
                                        Inspector about restrictions had an organic
                                        reach of 42,000 with 17,000 views.
                                      Steady growth in Facebook followers
                                        during the quarter. Now have 17,039 – up
                                        from 16,276 in late December.
                                      Linkedin growth continues, with a 16 per
                                        cent increase in followers this quarter.
                                        There are now 3,156 followers.
Corporate E-newsletter promotion      Weekly eNews produced and delivered            Continue to promote subscription             Look to produce a video to
                                        every Friday during COVID-19.                    through an organised social media              promote eNews subscriptions to
                                      Good growth with subscribers now 2117 –          campaign, including a potential prize          use on social media and website.
                                        up 10 percent.                                   for all new subscribers.




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