2019-06-11 Services & Organisation Committee Agenda

SERVICES & ORGANISATION COMMITTEE MEETING AGENDA   11 JUNE 2019




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SERVICES & ORGANISATION COMMITTEE MEETING AGENDA                                                   11 JUNE 2019

              The car park was closed for most of Easter due to wet weather and to avoid damage to the
              turf, in particular at the entrance to the park. A total of 684 cars utilised the car park (daily
              average - 114) generating $13,680 of which 40% went to the Tewantin Noosa Lions Club for
              their charitable works and the remaining funds went towards the Go Noosa trials and the park
              refurbishment.

              Feedback:

              The $20 fee was accepted and anecdotal feedback from Lions Club volunteers is that it was
              mostly visitors who used the paid parking.
              Over 75% of survey respondents indicated that they would not drive to the Hastings Street
              precinct if they had to pay for parking (the majority of survey respondents were Noosa
              residents).
              Noosa Council is currently a trustee of the Noosa Heads Lions Park and must obtain
              permission from the Department of Natural Resources, Mines and Energy (DNRME) to
              operate paid parking in the park. DNRME granted permission to operate the car park over
              Easter but advised that they do not want the parkland to be used for parking, especially during
              a peak holiday period and that an alternative will need to be sought in the future.
              Value for money:
              The Tewantin- Noosa Lions Club manage the paid parking on Council’s behalf and receive
              40% of the revenue which they share with the Noosa Heads Lions Club and the Camphor
              Laurel Society for their charitable works.
              The volunteers provide a service which would otherwise require a paid contractor. There are
              5 - 6 volunteers on site at any one time. Over Christmas and Easter the Lions Clubs and
              Camphor Laurel Group volunteered approximately 1840 hours.
              Areas for improvement:
                  e  Based on DNRME decision, investigate alternative options
                  e  Ensure alternative option is not weather dependent
              6.    Marketing
              The Go Noosa trials were marketed through a number of channels
              including print, online, social media, infrastructure and radio. The Go
              Noosa brand was created and used across all marketing material to
              create brand recognition.
              Operational effectiveness:
              The objective of the Go Noosa marketing plan was to:                   N 0 0 c d.
                  e  Encourage the community to participate in the Go Noosa traffic                   ce
                     and transport trials                                                            »
                  e  Improve understanding of public transport in Noosa
                  e  Raise awareness of alternative transport options to driving,
                     such as Park & Ride & Free Buses                                >      oe f)     GK
                  e  Offer a relaxed and stress free alternative to driving a car     * | c=s V “     re»
                                                           :        +.                —| EVs ||] A    488
                     into the Hastings street precinct                           Image 9: Go Noosa logo and icons

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