2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018

Noosa Trail Masterplan                                Marketing opportunities
Tourism Noosa worked with Noosa & District            Members took part in a record number of co-
Landcare, Noosa Council, Noosa Biosphere Reserve      operative marketing opportunities through our
Foundation and stakeholders to develop a draft        Marketing Activity Plan which offered affordable
masterplan to enhance the Noosa Trail Network         and subsidised digital,                                       IT'S THE CAPITAL OF



experience for locals and visitors, and to restore,   print, social media and
                                                                                                           WANDERING BETWEEN
                                                                                                           BEACHES, BARISTAS,
                                                                                                            BIOSPHERES, BARS
                                                                                                             AND BOUTIQUES.

protect and enhance the trails, unlocking benefits    other opportunities
for hinterland communities.                           in national magazines
                                                      and newspapers, online
Noosa Country Drive                                   platforms and food, travel,
The Noosa Country Drive touring project was           wellness, adventure and           STITCH PIECE LOOP
                                                                                        FASHION - LIVING - GIFTS - KIDS - CRAFT
                                                                                        Shop a beautifully curated range
                                                                                                                                          THIS BIRD FLORIST
                                                                                                                                          & CREATIVE STUDIO
                                                                                                                                          BOLD ARTWORK, COMMISSIONS




extended to include a Mary Valley Drive in
                                                                                        of products from independent                      WELCOMED




                                                      other publications. About
                                                                                        makers and emerging brands that                   Located in the Noosa hinterland
                                                                                        showcase an inspiring, creative and               town of Pomona, This Bird is a
                                                                                        contemporary style.                               working art studio and retail space
                                                                                        Instore at 6 Sunshine Beach Road,                 full of bold, colourful artworks
                                                                                        Noosa Junction or online.                         created by Tia Carrigan.
                                                                                        W stitchpieceloop.com.au                          P 07 5485 0924
                                                                                          @stitchpieceloop                                W thisbird.com.au




conjunction with Destination Gympie Region.           70 operators took part in
                                                                                        Runaway Noosa MarathoN
                                                                                        26 MAY 2018
                                                                                        Chase the sun and run down your
                                                                                        dreams with the flat, fast, friendly on-
                                                                                        road course through Noosa Heads.
                                                                                        5 distances from a fun run to a full
                                                                                                                                          FOLLOW, TAG, SHARE
                                                                                                                                          #VISITNOOSA
                                                                                                                                          For your daily dose of Noosa
                                                                                                                                          inspiration as well as tips on what to
                                                                                                                                          see, eat and do in Noosa, follow us
                                                                                                                                          on social media – discover some of
                                                                                                                                          Noosa’s hidden gems! Don’t forget to




Extra operator listings were added to the website
                                                                                        marathon.
                                                                                                                                          share your holiday snaps with us.




                                                      almost 300 opportunities.
                                                                                        Combine a premium running
                                                                                        experience and weekend getaway.                      @VisitNoosa
                                                                                        Enter now.                                           @VisitNoosa
                                                                                        W runawaynoosamarathon.com.au                        @Noosa




and a new map was produced. We enhanced                                                                              visitnoosa.com.au




engagement with Noosa hinterland communities by       Member training
hosting meetings in Kin Kin, Pomona, Eumundi and      Record numbers of members attended free or
Cooroy, highlighting opportunities for businesses,    low-cost training workshops throughout the year.
and provided subsidised membership for country        Workshops in areas including digital marketing,
operators.                                            social media advertising, online travel agent
                                                      systems and MailChimp attracted 329 members – a
Clicks to the Noosa Country Drive website almost
                                                      229% increase on the previous year.
doubled on the previous year, increasing from
14,265 in 2016/17 to 28,458 in 2017/18.               In addition, 119 members, tourism students and
                                                      community completed our online customer service
Noosa Country Drive maps are becoming more
                                                      program, Welcome to Noosa, with the number
popular with 31,000 maps distributed in 2017/18, up
                                                      of completions increasing 5% on the previous
from 27,000 the previous year – 50,000 have been
                                                      year to 2200. Our Noosa Eco Check program
ordered for 2018/19.
                                                      was completed by a further 67 people, including
                                                      students, for a total of 462 completions, a 15%
                                                      increase on the previous year.

                                                      Membership and online toolkit
                                                      Membership continues to grow, reaching a record
                                                      652, and engagement at member events including
                                                      networking nights and new member morning teas
                                                      has increased.
                                                      The new members’ online toolkit provided
                                                      new resources and benefits for members,
                                                      including a Membership Card providing access
                                                      to exclusive Refresh Noosa deals, images and
                                                      videos, streamlined access to information about
                                                      member events and workshops, online booking for
                                                      marketing opportunities, industry news and more.




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