2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018

2017-2018 HIGHLIGHTS
                                                        education; hosting a national Women in Hospitality
                                                        event at Wasabi; and working with food rescue
                                                        charity Oz Harvest.
                                                        About 180kg of produce was donated to OzHarvest
                                                        Sunshine Coast, and 100% of funds from the
                                                        auction of two tickets to the Wasabi Generation X
                                                        Dinner was donated to the charity.

                                                        Refresh Noosa
                                                        Launched Refresh Noosa to encourage members
                                                        to reinvest in their businesses and reinvigorate
                                                        the quality of their product to improve
                                                        competitiveness. 38 local suppliers offered
                                                        discounts on products and services to members
                                                        to aid in the refresh process. A dedicated Refresh
                                                        section on the visitnoosa.com.au website offers
Noosa Food & Wine Festival                              deals, information and resources for members.
We delivered a successful Noosa Food & Wine
Festival, attracting some of Australia’s best chefs
to take part in more than 70 events across the
region. The Festival showcased local produce and
restaurants, and put the spotlight on Australia’s
leading young talent. 98% of events sold out and
feedback was very positive, including Masterchef’s
Matt Preston saying: “It’s one of the great food and
wine festivals in the world.”

The Festival generated direct and incremental
expenditure in the Noosa community of almost            We planned the inaugural Refresh Noosa
$7.8 million, and publicity valued at more than         Conference and Expo with national and state
$6 million, with editorial coverage in major national   tourism industry presenters, a trade and product
magazines and newspapers, online and on TV.             exhibition and exclusive deals for members.

Environment and community at NF&W                       Refresh Noosa won the 2018 Queensland Tourism
The Noosa Food & Wine Festival introduced               Industry Council Prize for Innovation in Tourism.
environmental, industry and community initiatives
including a focus on recycling with a Waste             Relaxation Capital of Australia
Warriors campaign significantly increasing the          Our major marketing campaign, Noosa, the
amount of recyclable and compostable rubbish            Relaxation Capital of Australia, rolled out nationally
(5.3 tonnes of clean, organic waste was converted       through digital and
                              to 480kg of               print advertising,
                              compost); working         social media
                              with Plastic Free         campaigns, outdoor
                              Noosa to reduce the       activation including
                              amount of plastic at      the Melbourne tram
                              the Festival; using       and billboards,
                              recycled, plastic-free    television and cinema
                              ‘glassware’; including    advertising, editorials
                              the national Appetite     and newsletters,
                              for Excellence            conveying the diversity
                              event for industry        of Noosa’s experiences
                              development and           for visitors.




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