2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018

Community engagement                                  Sustainable tourism
We worked with, supported and promoted a wide         The Sustainable Tourism Stakeholder Reference
range of community, environmental and charitable      Group was established by Noosa Council and
organisations, including Coolum Coast Care’s sea      Tourism Noosa in response to the growing
turtle rescue and dune regeneration, Drought          impacts of tourism on our community. It brings
Angels, Noosa Bush and Beach Creek Care, Noosa        together Noosa’s key groups to build community
& District Landcare, Sunshine Butterflies, Red        consultation, with the aim of achieving a
Shield Appeal, Earth Hour, Qld Koala Crusaders        productive, cohesive and sustainable plan for
and Cancer Council. Honorary Tourism Noosa            Noosa’s tourism future.
membership, including marketing, industry and
                                                      The group explores issues and opportunities
networking benefits was provided to almost 20
                                                      regarding tourism in Noosa, its benefits and
community groups across the region.
                                                      impacts (positive and negative), including
                                                      traffic, events, the allocation of local resources,
Social media
                                                      environmental impact and the economic benefit
Popular social
                                                      of tourism.
media platforms
on both Visit                                         It will advise and inform Council and Tourism
Noosa and                                             Noosa about current and future decision-making,
Backpack Noosa                                        policy development and actions with regard to
continue to                                           sustainable tourism.
grow, particularly
Facebook and
                                                      Environmental partners
Instagram, with                                       We partnered with local environmental groups on
new tools such                                        a range of projects including Plastic Free Noosa
as Instastories                                       to help reduce single-use plastics in the industry
(highlight video                                      and at events; Zero Emissions Noosa to encourage
features) and                                         our members to move to greener energy options;
IGTV (Instagram TV) being utilised to increase        Noosa & District Landcare; promoted Boomerang
engagement with audiences. The introduction of        Alliance activities and supported their projects
Instastories on Visit Noosa saw video engagement      including Cash for Containers.
reach almost 16,500 in seven months.                  We are developing a plastic-free Noosa water
Hosting of social media influencers including         bottle campaign to encourage visitors to use
lifestyle blogger Chloe Barry-Hang (148,000           refillable bottles, and are working with Unity
followers) contributed to stronger engagement         Water and Noosa Council to purchase, paint and
with niche markets, and On Location events            install a new water fountain at the Noosa Visitor
including one held in conjunction with the Floating   Information Centre.
Land Festival, also engaged local influencers.

Visit Noosa’s Instagram following increased 11%
over the year to reach more than 75,000 followers.
Our content reached 4.6 million people. Almost
one-third of our audience is in Melbourne and
Sydney. Backpack Noosa’s Instagram following
increased almost 16%, with the audience primarily
from Australia.

Visit Noosa’s Facebook following increased 8%
to more than 45,000 people, again with almost
one-third in Melbourne and Sydney. Backpack
Noosa’s following, which is mostly from Australia,
increased 29%.

Tourism Noosa’s posts are regularly shared by other
pages including Tourism and Events Queensland
and Tourism Australia.




visitnoosa.com.au                                                                                           7