2018-12-11 S&O Agenda - Attachment 1 to Item 20 - Tourism Noosa Annual Report 2017-2018

                                                        Noosa Stats
                                                        This new Tourism Noosa research project collects
                                                        occupancy data from local operators with the Hirum
                                                        property management system to more accurately
                                                        measure accommodation occupancy and room
                                                        rates, helping accommodation partners benchmark
                                                        and plan with real-time information. Tourism Noosa
                                                        uses the information to help inform marketing
                                                        campaigns.




Global Noosa
We delivered on our Noosa Global Market Strategy,
attending international trade events where we
trained product managers and wholesalers, and
hosted international trade representatives from
the UK, Germany, Netherlands, North America and
more, showcasing a variety of product. The new
Noosa Global Travel Planner presents a record 40+
experiences to the international travel trade.

We participated in the Australian Tourism
Exchange, introducing three products that are new
to the international market after being mentored        Cooloola Great Walk
through our Global Ready Industry Program, joined       Tourism Noosa partnered with Tropical Treks Guided
trade missions around the world with Tourism            Bushwalks & Birdwatching, Destination Gympie
Australia and Tourism and Events Queensland,            Region and Kathmandu for an exclusive trial of the
and undertook international marketing campaigns         5-day guided Cooloola Great Walk, from Noosa
including one in the UK with Flight Centre.             North Shore to Rainbow Beach. We invited social
                                                        media influencers and photographers to join the
As a result, Noosa is appearing in more wholesale
                                                        walk, capturing images and videos that were shared
international itineraries, campaigns, editorial pages
                                                        around the world. This is in line with our Tourism
and across social media, including a 7-page feature
                                                        Strategy commitment to support new nature-based
in the high-end UK trade magazine, Aspire.
                                                        product to showcase a wider part of the region.

                                                        Tourism and Events Queensland invited a Cooloola
                                                        Great Walk influencer to do an @queensland
                                                        Instagram takeover, resulting in a curated series of
                                                        photos and short clips being shared for a total of
                                                        56,805 likes and 29,775 video views.

                                                        Visitor Information Centre
                                                        New and existing operators have been showcased
Aviation partnership                                    to our Visitor Information Centre holiday consultants
Sunshine Coast Airport, Visit Sunshine Coast and        and volunteers through regular famils, site
Tourism Noosa signed a historic 3-year Aviation         inspections and Buzz Nights. This enables staff and
Partnership agreement to develop and implement a        volunteers to impart fresh and relevant information
new marketing plan to drive future tourism growth       to the 250,000+ visitors each year. A self-serve
into the region from the interstate markets of          booking system, BeKiosk, was installed in the
Sydney, Melbourne and Adelaide, along with New          Hastings Street centre to help visitors easily book
Zealand. The partnership aims to take advantage         Noosa accommodation and experiences, and we
of future opportunities through the redevelopment       have worked with BookEasy on upgrading the online
of Sunshine Coast Airport. Digital marketing            booking system to further streamline the process
campaigns were undertaken with Virgin and Air NZ.       including live availability for tour bookings which has
                                                        seen an increase in these bookings online.




8                                                                                        visitnoosa.com.au