2015-09-15 Infrastructure and Services Committee Att 1 to Item 4 The J Business Plan 2015-18

Competition
The J’s spaces and functions are diverse, which means it faces competition from diverse types of
provider, as shown in the table below.

Type of activity         Competitors                        The J’s competitive position
Popular music            Licensed venues such as clubs,     The J is most suited for live music for
                         Joe’s Waterhole, Imperial Hotel    sit-down crowds. It is too small for big
                         etc, Noosa Surf Club, Noosa RSL,   name acts, and licensed venues
                         Lake Kawana Community Centre,      compete aggressively for music events
                         Nambour Civic Centre, outdoor      that will generate bar and gaming
                         venues such as AFL grounds         revenue. For large “name” shows, they
                                                            will offer the promoter a higher return
                                                            than The J can due to size constraints.
Classical and            Good Shepherd, Leisure Centre      The J is well-positioned for mid-sized
jazz music               (for Noosa Long Weekend),          events
                         Outdoor venues such as Lions
                         Park
Theatre                  Arts Theatre, Nambour Civic        The J is the best venue in the region for
performances             Centre, Coolum Civic Centre,       shows expected to attract more than
                         Matthew Flinders                   100 people. However pricing deters
                                                            some community groups, who prefer to
                                                            do more shows in a smaller, cheaper
                                                            venue.
School                   School halls                       The J is better equipped than most
performances,                                               school halls for events requiring higher
events and                                                  level technical support, but price is a
ceremonies                                                  factor
Dance                    School venues e.g. Matthew         Few venues – including The J – have
                         Flinders, Sunshine Coast Council   large stages suited to large-scale dance
                         venues                             performances including dance school
                                                            concerts.
Community                Community halls, church halls,     The J offers good facilities at a good
activities and           libraries                          price for small groups but is not
meetings                                                    appropriate for large hall-style activities
Commercial               Resort facilities, surf club       Resort facilities offer catering and
events and               boardroom                          accommodation, but The J has proven it
meetings                                                    can do this role well – however, it does
                                                            not have a high profile for this type of
                                                            work




The J Business Plan 2015-2018                                                                   25