2015-12-08 I&S Committee - Item 7 - Attach 1 - THE J BUSINESS PLAN

Year One 2015-16: set the stage
Objectives:

    -    Achieve or exceed revenue budget
    -    Increase community and cultural primary outcome measures by 2% each compared with previous year
    -    Increase utilisation by 5% overall, compared with previous year
    -    Increase commercial revenue by 5% compared with previous year

Key actions                     Objective              Description                                     Responsibility         Resources

Develop marketing strategy      Increase               Create a marketing plan with a focus on         Community Facilities   Marketing tools
                                commercial hirers;     both commercial hirers and audiences and        Manager and            TBA in strategy
                                Increase audiences     an explicit aim to grow both of these           Community
                                                                                                       Engagement

Implement workable              Increase viability     Finalise tools to analyse costs of each event   Community Facilities   Within budget
financial analysis tools        of all events and      for quoting and financial reporting purposes,   Manager, Community
                                ease of assessing      and to understand true subsidies for            Facilities Advisor,
                                their performance      community groups                                Venue Coordinator
                                                                                                       and Council finance


Develop partnerships with       Attract events to      Develop strong relationships with               Director Community     Within budget
key stakeholders                increase utilisation   organisations working to bring or create        Services, Community
                                and profitability      events in Noosa that could be brought to        Facilities Manager,
                                                       The J include:                                  Venue Coordinator,
                                                                                                       Council
                                                             MICE/ Tourism Noosa
                                                             Major event organisers
                                                             USC and TAFE



The J Business Plan 2015-2018                                                                 3