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                                                      Event
                                                      Manager &     To be
Signage                                                                       Done jointly as it is sponsor signage.
                                                      ZEN Event Co- done
                                                      ord.
                                                      Event
                                                                              In past speakers program has been done
                                                      Manager &
Program Development                                                 On Hold   by a ZEN Inc. volunteer. Is not
                                                      ZEN Event Co-
                                                                              recommended for 2025 Expo.
                                                      ord.

MARKETING / BRANDING /
                                                      ZEN Chair &
Update event logos and livery on logos, graphics,                    To be
                                                      ZEN Event Co-           add "Electrify", update 2024 date
letterhead, website, newspaper advert copy etc                       done
                                                      ord.
Develop a marketing strategy / plan that identifies   ZEN - shared / To be
target demographics, promotion plan, etc              tbc            done



PROMOTION
                                                      ZEN - shared / To be
Newsletter Process
                                                      tbc            done
                                                      ZEN - shared / To be
JAN EDM
                                                      tbc            done
                                                      ZEN - shared / To be
FEB EDM
                                                      tbc            done
                                                      ZEN - shared / To be
MARCH EDM
                                                      tbc            done
                                                      ZEN - shared / To be
APRIL EDM
                                                      tbc            done
                                                      ZEN - shared / To be
MAY EDM
                                                      tbc            done
                                                      ZEN - shared / To be
JUNE EDM
                                                      tbc            done
SOCIAL MEDIA
                                                      ZEN - shared / To be
Facebook posts
                                                      tbc            done
                                                                                                                        55


                                                                                                              Page 161 of 182

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