DESTINATION MANAGEMENT PLAN - PHASE 2 ENGAGEMENT · Attachment 2 - Phase 2 Draft DMP Engagement and Communications Summary_For Council Report

Key messages                                                       Evaluation approach
•   Council has developed a community-focused draft                Evaluation of the Community Engagement process will
    Destination Management Plan (DMP) to protect and enhance       consider the success factors and include both
    Noosa’s unique lifestyle, environment and character–           observational and qualitative analysis, including:
    ensuring tourism continues to benefit our shire in the right   –   Number of participants in workshops; hrs invested
    way.                                                               by the community
•   The DMP is more than just a strategy – it is a commitment to   –   Participation in ‘Have your say'
    protect what makes Noosa special and a roadmap to ensure
    that tourism strengthens Noosa.                                –   Community panel participation

•   Noosa’s DMP is different to others in that it’s not about      –   Social media reach
    finding ways to attract more visitors. It focuses on a         –   Participation in coffee chats
    regenerative approach, aiming to leave Noosa better than we
                                                                   –   Level of engagement in workshops and other
    found it – by improving our environment, supporting local
                                                                       methods
    businesses and easing pressure on infrastructure.
                                                                   –   Identification of actions/recommendations to
•   Council undertook more than 1,300 hours of community
                                                                       improve final DMP.
    engagement and collected more than 3000 pieces of
    community feedback in September 2023 to gauge
    community sentiment and inform the development of the
    draft DMP.
•   The message from this community feedback was clear – the
    Noosa community wants change, a focus on
    community priorities and a shift towards tourism that
    regenerates our shire.
•   Now is the time for residents, businesses, tourism operators
    and community groups to review the draft DMP and tell us if
    we got it right. Every voice matters.