2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

Awareness

The majority of survey respondents either knew about Noosa through friends and relatives
(40 percent), or they simply previously knew about Noosa prior to their trip (34 percent).
Those that were aged 60 or over were most likely to have known about Noosa prior to their
trip, and those up to 45 years of age were most likely to have known about Noosa based on
family and friends. Only 11 percent of people indicated that they knew about Noosa
through social media. Of the international visitors, 59 percent indicated that they knew
Noosa through friends or relatives.

Figure 14: How visitors knew about Noosa, by age group

 60%
                                                                                            Up to 30 (n=70)
                                                                                            30-45 (n=37)
 50%
                                                                                            45-60 (n=35)
                                                                                            60+ (n=21)
 40%                                                                                        Total Respondents (n=163)


 30%


 20%


 10%


  0%
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