2020-01-13 GC Agenda - Item 10 - Attachment 2 - The Value of Tourism to the Noosa Community October 2019 FINAL REPORT

5.          Noosa’s Business Community’s Perceptions of Tourism
            Impacts
As noted in Section 2, businesses across Noosa’s Business Precincts were sent a
questionnaire via Survey Monkey. The business community was asked a series of questions,
and 176 responded to the survey. The overall sample size was statistically valid, and cross
tabulations performed were tested for statistical differences between business sentiments
according to location and likely impact on business from tourism:
    • Location was stratified by coast versus suburban versus hinterland:
            o Coastal - 144 businesses;
            o Suburban – 14 businesses;
            o Hinterland – 9 businesses;
            o 9 other businesses did not indicate a location; and,
    • Businesses were also analysed by them more likely to be directly impacted by
        tourism or indirectly impacted by tourism:
            o Directly impacted tourism businesses10 – 69 businesses; or
            o Businesses likely to be indirectly impacted by tourism11 – 49 businesses.
            o 58 business did not provide an industry category.

For location, it is noted, that, apart from the ‘Coast’ category, sample sizes are considered
small12. Although significance tests using Cramers’ V measures are relatively robust (even
for small sample sizes) answers associated with locations other than ‘Coast’ as insights as
opposed to conclusive evidence.

The outcomes of the analysis included businesses’ thoughts on:
    • The impact of tourism and events on their business;
    • The impact of tourism and major events in Noosa generally;
    • What positive and negative issues were associated with tourism in Noosa.

Findings from the business survey are discussed below.




10
  Businesses assumed to be directly impacted by tourism included those that categorised themselves as:
Accommodation; Retail Trade; Food Services and Hospitality; Rental, Hiring and Real Estate Services; and Arts and
Recreation Services

11
  Businesses assumed to be indirectly impacted by tourism included those that categorised themselves as:
Agriculture, Forestry and Fishing; Manufacturing; Electricity, Gas, Water and Waste Services; Transport, Postal and
Warehousing; Information, Media and Telecommunications; Financial and Insurance Services; Professional,
Scientific and Technical Services; Administrative and Support Services; Education and Training; and, Health Care
and Social Assistance

12
     A general rule is that any outcome that is utilising a sample where a n>30 should be treated as insights only.

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